JA Resorts & Hotels launches Facebook booking tool

Dubai, UAE, 11 March 2013 - JA Resorts & Hotels is a name well known within the region for luxury properties, deluxe hotel apartments and unique dining concepts, but the company is also increasingly making a name for itself in the digital & social media world.

Having more than tripled the number of Facebook fans from its various target markets in 2012, JA Resorts & Hotels recently embarked on the next step on its 'social journey' and is now offering direct bookings via its properties' Facebook pages.

David Thomson, Chief Operating Officer of JA Resorts & Hotels explained that, "JA Resorts & Hotels are aware that travelers are increasingly relying on social networks like Facebook or Twitter when deciding where to stay and we're delighted to make it easier for them to book us on the world's most popular social networking website".

Currently, all five UAE-based properties operated by JA Resorts & Hotels can be booked via Facebook, including the award winning JA Palm Tree Court and the newest property, JA Ocean View Hotel.

The Facebook booking integration, which is powered by JA Resorts & Hotels' technology partner Sabre Hospitality Solutions and digital & social media consultants Iconsulthotels, is one of the largest and most intuitive amongst hotels in the region.

Apart from Facebook, JA Resorts & Hotels' operated properties are also present on a large number of other social networks, including LinkedIn, Twitter, Foursquare, and Pinterest.

JA Resorts & Hotels manage an inspiring portfolio of properties across Dubai including the newly extended, all suite JA Palm Tree Court, the award-winning JA Jebel Ali Beach Hotel and the deluxe hotel apartments of JA Oasis Beach Tower. The company has also recently added 4-star JA Ocean View Hotel to the portfolio and alter this year will welcome their first international venture - Enchanted Island Resort in the Seychelles.

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For further press information please visit us at www.jaresortshotels.com, http://www.linkedin.com/company/ja-resorts-&-hotels, https://www.facebook.com/JAresortshotels, or contact:
Lauren Cartwright
PR Manager
JA Resorts & Hotels
Telephone: +971 4 315 4343
Mobile: +971 50 551 9746
E-mail: lauren.cartwright@jaresorts.com