Power-Plate makes the 10-minute fitness formula available in (UAE, Bahrain, Qatar, Kingdom of Saudi Arabia, Lebanon and Egypt)
Power-Plate Middle East, a company that is introducing the benefits of low-impact vibration technology, world's newest fitness trend is now making its effective weight-loss and fitness device available to health and body conscious users in the Middle East. The latest purchase amongst many celebrity A-listers like Donatella Versace, the Power-Plate uses the G-force to increase lymphatic system circulation.
Currently available for use at the Power-Plate Center, Jumeirah Beach Road Dubai, InterContinental, Rotana Hotel, Doha, Ritz Carlton, Health Club Dessange Paris, Manama, Sunset Beach Resort, Al Khobar, InterContinental Phoenicia, Institute de Beauty Amabelle, Joe Moawad Centre, Beirut, and Samia Alouba Fitness Center, Cairo. The company also offers this Mini Gym to home users.
"This summer, with the new training device, Power-Plate, your frenetic social life or work schedule need not be disrupted for regular trips to the gym. If you can squeeze 10 minutes out of your busy schedule just two up to three times a week, this summer will be a breeze and the party season will buzz! No trips to the gym necessary, the Power-Plate Personal can be used anywhere in your home, any time of the day," said Nelke Van Aspert, CEO, Power-Plate Middle East.
The ground-breaking piece of equipment utilizes a whole body power work-out, already a big hit in Europe and in other Continents. All one needs to do is perform different positions onto the platform and the vibrations will create increased G-forces which cause mechanical stretch reflex actions of the entire muscles. Just 30 seconds, static or dynamic, depending on individual's fitness level - be it a squat, lung, push-up or abdominal crunch- and it'll help you strengthen, tone, stretch and relax your body and mind.
The three weekly sessions are equivalent to three hours in the gym, so it adds hours to your busy lifestyle.
The Power-Plate Personal retails for Euro 2995 and is available from Power-Plate Middle East.
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Additional Information:
ABOUT POWER-PLATE - THE EQUIPMENT
Priced between Dhs 14,000 and Dhs 39,500 Power-Plate negates the need for any other fitness equipment at the home gym. Aesthetically designed, the Power-Plate is available in two models, the Next Generation, the professional device and the Personal Plate, the home use model.
ABOUT VIBRATION TECHNOLOGY
Advanced vibration technology exploits the body's innate reflexive response to disruptions in stability in order to stimulate enhanced muscle strength and performance. The Power-Plate produces a vibration through which energy is transferred to the body. This mechanical stimulus produces a stretch reflex which, depending on the frequency, results in rapid and intense muscle contractions 30-50 times per second.
Training with the Power-Plate offers a host of benefits such as considerably improving muscle strength, flexibility, range of motion, bone density, and stimulating blood circulation. Additionally, studies have proven Power-Plate's ability to reduce muscle pain and soreness, and expedite the recovery of damaged muscles and tendons.
AWARDS AND ACCOLADES
Power-Plate has received five international health and fitness awards, including the best Anti-Aging machine 2005, over the past few years and has become a staple at major medical, rehabilitation, therapeutic and fitness centers worldwide due to its various medical and health benefits.
For more information, please contact:
Ms. Nelke van Aspert
Power-Plate Middle East
T: +971 4 3940076
F: +971 4 3940176
E: pva@power-plateme.com
Elizabeth Sen/Mariam Farag
Promoseven Weber Shandwick
T: +971 4 321 00 77
F: +971 4 321 17 11
E: mariam.farag@promoseven.com
© Press Release 2006
