After 18 months of preparation, Ipsos MENA has launched its first Middle East Online Panel in Saudi Arabia. This panel is the first of another 6 Middle East & North Africa Online panels that Ipsos will be launching in 2012. This news coincides with the opening of IIS MENA (Ipsos Interactive Services) in the region.
The panel operates under the name of 'Rewarding Panel' (www.rewardingpanel.com) and exists in Arabic and English. It has been established to meet client's needs for high quality online research sample in this important market and to provide them also with a cost effective online research solution.
Being present in all the major markets in Europe, North & Latin America, Asia-Pacific and now Middle East and North Africa with more than 4 million panelists in 43 countries, Ipsos' Online Panels have one of the strongest coverage in the world.
Edouard Monin, Ipsos' CEO for the MENA region, said: "Internet in the Middle East has undoubtedly started to be significant and the clients' need for online research there is growing. Online is increasingly being the data collection method of choice amongst international research buyers, because it offers many advantages, and enables to go beyond the limits encountered by the other data collection methods."
Nader Kobeissi, Director, Ipsos Interactive Services MENA, said: "This Saudi Arabian Panel is a very good start in the development of Online research in the Middle East, which is very promising. We have recruited 25,000 highly responsive panelists so far! Our ultimate goal is to build our own panels for all the markets in which Ipsos operates, and thus ensure equal data quality among the different countries."
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© Press Release 2012
