10 January 2012
Axis Communications, the global market leader in the network video market, today announced its participation at Intersec 2012, the largest and most comprehensive exhibition and conference for security and safety in the Middle East. Held over 3 days in Dubai from January 15-17, 2012, the exhibition will be a perfect platform for Axis Communications to showcase its latest range of digital surveillance solutions as the regional market continues to demonstrate strong growth potential. Over the last year, Axis Communications has witnessed significant demand from the banking, transportation, retail and leisure sectors confirming that the IP convergence trend in in the Middle East is taking centre stage as a key growth market.

Visitors to the Axis stand (Hall 3, Stand 415 C) in Dubai World Trade Centre will have the opportunity to see a variety of product demonstrations; information and insight into the latest technologies in video surveillance ranging from thermal imaging monitoring, easy installation, live demonstrations as well as reliable and robust solutions for outdoor use. Network cameras can provide more detail and cover larger areas than analog cameras due to their digital pan, zoom and tilt capabilities in addition to providing better resolution.

Baraa Al Akkad, Regional Sales Manager, Axis Communications Middle East said, "The future looks bright for the IP video surveillance market in the region with the continued growth driven by the lower total cost of ownership, integration benefits and improved resolutions of IP network cameras. Intersec will be a great platform for us to interact with our customers and prospects in order to communicate the advantages of IP video surveillance. Given the diverse features and intelligent applications that can be leveraged through IP network cameras such as people counting, facial recognition and license plate recognition to name a few, more customers in the region are turning to IP video surveillance to meet their needs."

During Intersec 2012, Axis Communications will unveil their latest PTZ Dome Network Camera and video encoder for exceptional and reliable video surveillance in harsh desert environments. Among the products that will be on display at Intersec will include the recently launched Axis P3367-V Network Camera with 5 Megapixel for easy installation with remote focus and zoom. Based on Axis' image processing technology and a very light-sensitive sensor, it provides outstanding light-sensitivity at 5 megapixel resolution. Also on display will be the industry's most light sensitive surveillance camera with the Axis Q1602/-E Network Cameras. These cameras are the perfect solutions for indoor and outdoor surveillance in low-light conditions.

Axis Communications is the global market leader in the network video market. The network camera market is set to have a CAGR of 27 per cent per year over the next five years. The world market for video surveillance products  is forecast to be worth more than $14,474 million by 2014 according to industry analyst house IMS Research (www.imsresearch.com) in its latest market report entitled 'The World Market for CCTV and Video Surveillance Equipment 2009 Edition' published in August 2009

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About Axis
Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analogue to digital video surveillance.  Axis products and solutions focus on security surveillance and remote monitoring and are based on innovative, open technology platforms.

Axis is a Swedish-based company, operating worldwide with offices in more than 20 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on the NASDAQ OMX Stockholm Exchange under the ticker AXIS. For more information about Axis, please visit our website at www.axis.com

For further information about Axis Communications in ME region, please contact:
Baraa Al Akkad,
Regional Sales Manager,
Axis Communications ME
Tel: 00971 4 609 1876
Email: baraa.alakkad@axis.com

© Press Release 2012