· XperiaTM PLAY combines a PlayStation-quality gaming experience with the very latest Android smartphone technology.
· Super fast graphics and dedicated game controls deliver the ultimate smartphone gaming experience in the Middle East from Q2 2011
February 16, 2011, Dubai, UAE - Sony Ericsson has announced the game changing XperiaTM PLAY, the latest phone in its XperiaTM range of Android based smartphones.
XperiaTM PLAY delivers the smartphone functionality that the most serious power users could need, teamed with the immersive gaming experience that any gamer in the Middle East would want.
In portrait mode, the Android smartphone offers all the benefits that Middle East users have come to expect from Sony Ericsson's existing range of XperiaTM smartphones with best-in-class entertainment experiences, a great 5 megapixel camera, a brilliant 4" multi-touch screen and great social networking features.
However, slide out the gaming control and users enter a new world of immersive mobile gaming. The slide out game pad reveals a digital D pad, two analogue touch pads, two shoulder buttons and the four PlayStation icons: circle, cross, square and triangle. Qualcomm's optimized Snapdragon processor with a 1Ghz CPU and embedded Adreno GPU graphics processor deliver silky smooth 60fps play-back 3D mobile gaming and Web browsing with minimal power consumption so XperiaTM PLAY users can enjoy long hours of battery life and game time.
Rikko Sakaguchi, Executive Vice President and Chief Creation Officer at Sony Ericsson commented: "Today is a very proud moment for Sony Ericsson as we bring something truly revolutionary to the market. Living up to our vision of Communication Entertainment, XperiaTM PLAY will forever change the way people think about smartphones and mobile gaming.
XperiaTM PLAY will run on Gingerbread (version 2.3), the latest version of Google's AndroidTM platform. The XperiaTM PLAY will also be the first PlayStation Certified device. This means it will have access to PlayStation® game content provided through the PlayStation® Suite initiative, currently under development by Sony Computer Entertainment and due to launch later this calendar year.
Ruediger Odenbach, General Manager, Sony Ericsson Middle East, said: "Such a revolutionary product is something that will do very well in the Middle East market - video games are big here, and the growth of mobile technology and the Internet in the region is helping the gaming scene flourish even further. By introducing the XperiaTM PLAY to the region, we're enabling people to enjoy their favourite games on their mobile handset, bringing a new level to their gaming experience."
Kazuo Hirai, President of Networked Products and Services Group at Sony Corporation said: "I am delighted to see XperiaTM PLAY as the first PlayStation Certified smartphone to hit the market. XperiaTM PLAY provides a unique consumer offering and is yet another example of great products and services coming to market that leverage Sony's strong assets."
Sony Ericsson has partnered with key publishers in the gaming industry to deliver a rich, vibrant ecosystem at launch and post launch with many leading new titles available. Leading franchises coming to Xperia™ PLAY includes EA's Need For Speed, Sims 3 and a world-first multiplayer version of FIFA 10 for mobile. GLU Mobile/Activision will be bringing Guitar Hero while Gameloft's titles include Assassin's Creed and Splinter Cell. Sony Ericsson is also partnering with Unity Technologies, using its award-winning development platform, to ensure a continuous flow of high quality 3D game titles.
Mr Sakaguchi continued: "The launch of XperiaTM PLAY could not have been possible without the close collaboration of both Google and Sony Computer Entertainment. The commitment of so many industry leading game publishers further demonstrates that XperiaTM PLAY will deliver on the long-held expectations from consumers the world over."
XperiaTM PLAY and PlayStation Certified gaming are great examples of the kind of innovation that's possible in the open Android ecosystem," said Andy Rubin, Vice President of Engineering at Google.
A pre-loaded application will enable users to easily discover and download titles that have been optimised for game play on XperiaTM PLAY, access recently played games and see information about the games they have downloaded.
Sony Ericsson Xperia™ PLAY will be available globally in selected markets from Q2 2011
For further information, images and videos visit www.sonyericsson.com/mwcnews
Xperia™ PLAY at a glance:
Sony Ericsson Xperia™ PLAY | |
Camera | 5.1 megapixel camera Auto focus Flash / Photo light Geo tagging Image stabiliser Send to web Touch focus Video light Video recording Video blogging |
Music | Album art Bluetooth™ stereo (A2DP) Google™ Music Player Music tones (MP3/AAC) PlayNow™ service* Sony Ericsson Music player Stereo speakers TrackID™ music recognition application |
Internet | Android Market™* Bookmarks Google™ search* Google™ Voice Search* Pan & zoom Web browser (Webkit) |
Communication | Call list Conference calls Facebook™ application (from Android Market™) Google™ Talk* Noise Shield Polyphonic ringtones Speakerphone Sony Ericsson Timescape™*** Twitter™ application (from Android Market™) Vibrating alert |
Messaging | Android Cloud to Device messaging (C2DM) Conversations Google Mail™* Instant messaging Picture messaging (MMS) Predictive text input Sound recorder Text messaging (SMS) |
Design | Auto rotate Keyboard (onscreen, 12 key) Keyboard (onscreen, QWERTY) Picture wallpaper Touchscreen Wallpaper animation |
Entertainment | 3D games Dedicated gaming keys Flash Lite™ Gesture gaming Motion gaming Video streaming YouTube™ |
Organiser | Alarm clock Calculator Calendar Document editors Document readers E-Manual Flight mode Google Calendar™ Google Gallery 3D™ Infinite button Phone book Set-up Wizard Widget manager |
Connectivity | 3.5 mm audio jack aGPS Bluetooth™ technology DLNA Certified Google Latitude™ Google Location Service Google Maps™ with Street View Media Transfer Protocol support Micro USB Connector Modem Synchronisation via Facebook™** Synchronisation via Google Sync™ Synchronisation via Microsoft Exchange ActiveSync® Synchronisation via Sony Ericsson Sync USB 2.0 high speed support Wi-Fi™ Wi-Fi™ Hotspot functionality * The service is not available in all markets. ** Requires Facebook™ application installed on the device. |
Google™ services* * These services may not be available in every market | Android Market™ Client Gmail™ Google Calendar™ Google Gallery 3D™ Google Latitude™ Google Maps™ with Street View Google Media Uploader Google Music Player™ Google Phone-top Search Google Search widget Google Sync™ Google Talk™ Google Voice Search Set-up Wizard YouTube™ |
Screen | · 16,777,216 colour TFT · Capacitive multi-touch · 4 inches · 480 x 854 pixels (FWVGA) |
Accessories | In-Box: · Xperia™ PLAY · Battery · Stereo portable handsfree · 8GB microSD™ memory card · Charger · Micro USB cable for charging, synchronisation and file transfer · User documentation |
Facts | Size: 119 x 62 x 16 mm Weight: 175 grams Phone memory: 400 MB Memory card support: microSD™, up to 32 GB Memory card included: 8GB microSD™ Operating system: Google™ Android 2.3 (Gingerbread) Processor: 1 GHz Scorpion ARMv7 |
Talk time and networks | Networks Talk time GSM/GPRS: Up to 8 hrs 25 min* Standby time GSM/GPRS: Up to 425 hrs* Talk time UMTS: Up to 6 hrs 25 min* Standby time UMTS: Up to 413 hrs* Talk time CDMA2000®: Up to 7 hrs 40 min* Standby time CDMA2000®: Up to 405 hrs* Game play time: Up to 5 hrs 35 min* MP3 playback: Up to 30 hrs 35 min* Networks UMTS HSPA 800, 850, 1900, 2100 GSM GPRS/EDGE 850, 900, 1800, 1900 UMTS HSPA 900, 2100 GSM GPRS/EDGE 850, 900, 1800, 1900 CDMA2000®, cdmaOne, EVDO |
Colour | Black White |
Legal
1) Facts and features may vary depending on local variant. 2) Operational times are affected by network
preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2011
The Liquid Identity logo and Xperia are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at: www.sonyericsson.com/cws/common/legal/disclaimer.
PlayStation® is a registered trademark of Sony Computer Entertainment Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Printed in January 2010, R1A
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years the company has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the most entertaining smartphones in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.
For more information, please contact
ASDA'A Burson-Marsteller Public Relations
Andrew Kennedy
Associate Account Manager
Tel: +971 50 965 9104
Email: a.kennedy@asdaa.com
© Press Release 2011
