A Smoother, Sleeker Body Minimize Appearance of Even the Most Stubborn Cellulite

Dubai, 04 October 2004: Este Lauder introduces a line of products designed to work synergistically, helping you care for your body by attacking cellulite while strengthening and smoothing your skin:

  • Body Performance Anti-Cellulite Visible Contouring Serum: triple action serum fights cellulite

  • Body Performance Firming Body Creme: firms and strengthens sagging skin while adding tone and definition

  • Body Performance Exfoliating Body Polish: unique polishing beads detoxify skin

  • Body Performance Anti-Perspirant Deodorant Spray: alcohol-free formula

Cellulite. It's just a word but the fear it causes is universally felt by women of all ages. For years now women have gone to extraordinary lengths to get rid of it, but cellulite is very, very stubborn. Once cellulite appears it seems there is little that can be done to get rid of it.

"Traditional treatments do little more than alter the appearance of cellulite. We knew that if we were ever going to bring a new body product onto the market, it had to do more than this," said Dr. Daniel Maes Vice President, Research and Development at Este Lauder.

The Este Lauder Research and Development team finally found what they were looking for - a cellulite skincare treatment that goes one step beyond.

What is Cellulite?

Cellulite is the orange peel effect on the skin's surface, and there are two key reasons for its appearance:

1.) Skin becomes damaged or weakened due to disruption of collagen structure. Cellulite can appear in both slim and overweight women if the dermis is weakened, allowing fat cells to push up to the skin's surface. 

2.) Excess levels of stored fat (triglycerides) in the fat cell (adipocyte) due to poor diet or lack of exercise. In those who are overweight, the body is not as able to metabolize all of the excess triglycerides into energy. The orange peel effect of cellulite results when overgrown adipocytes, containing higher than normal levels of triglycerides, are pushed up to the skin's surface.

NEW Body Performance Anti-Cellulite Visible Contouring Serum

Este Lauder's newest skincare treatment, Body Performance Anti-Cellulite Visible Contouring Serum acts in three ways:

 Works with a natural skin enzyme to help reduce the fatty look of dimpled skin

 Encourages skin's peak performance with exclusive Thermogenic Complex, to help melt away cellulite

 Reinforces skin's natural support to help prevent the appearance of cellulite from resurfacing

This is possible because it is the first product to address the two main reasons for cellulite - disruption of collagen structure and excess levels of stored fat.

This lightweight serum feels cool to the touch and immediately goes to work on cellulite. Skin's strength improves by up to 40 percent in just 4 weeks. The ingredients reduce dimpled skin appearance. In clinical trials, women lost up to 2.5 centimeters, with an average loss of 1.2 centimeters, from around their thighs in just 4 weeks.

NEW Body Performance Firming Body Creme

Designed to deeply hydrate skin, this moisturizer goes one step further by instantly and continuously firming skin. A high performance skin treatment in its own right, when used together with Anti-Cellulite Visible Contouring Serum, Firming Body Creme provides synergistic effect by giving an additional collagen boost so skin appears more toned, defined and contoured.

NEW Body Performance Exfoliating Body Polish

Exfoliating Body Polish instantly detoxifies skin by shedding dry, scaly skin using a unique system of gentle sculpting beads:

Not only does skin feel instantly smooth to the touch as a result of the powerful sculpting beads,  this high performance exfoliator leaves skin primed to receive optimum benefits from the Anti-Cellulite Visible Contouring Serum.

NEW Body Performance Anti-Perspirant Deodorant Spray. Alcohol Free

Body Performance Anti-Perspirant is a gentle, alcohol-free formula, which leaves skin completely dry and soft to the touch. With long lasting, potent anti-bacterial agents, this anti-perspirant stays on all day ensuring optimum deodorant protection without any white residue.  It leaves you feeling fresh and clean without interacting with fragrance.

All products are dermatologist tested and non-acnegenic

-Ends-

Chaden Khoury,
Account Executive
Impact Porter Novelli
Tel: ++9714 330 4030  Ext 408
Fax: ++9714 330 4031
Mobile: ++97150 538 53 44
Email: c.khoury@ipn.ae

© Press Release 2004