Shortly after introducing its newest technologies to support the digital home, Intel showcases the 21st-Century lifestyle

Kuwait City, Kuwait, 10 July, 2004 - Soon after launching new technologies that aim at making the digital home a reality for users, Intel has taken to the road to demonstrate the digital lifestyle to Kuwaiti families. Titled "Enjoy The Digital Lifestyle at Home" the display visited Virgin Mega Store in Marina Mall from the 7 to 9 of July, giving consumers the opportunity to experience the benefits of desktop and notebook computers based on the latest Intel technologies. The digital home showcase environment was constructed to look like a real-life lounge, where a desktop computer, based on the Intel Pentium 4 processor with Hyper-Threading Technology was connected to a variety of devices to feature various usage models and give visitors a feel for a possible concept of the digital home. Notebook computers based on the Intel Centrino mobile technology demonstrated how a new generation of high performance, sleek portable, low weight PCs with extended battery life, can give families and road-warriors more choice and flexibility in their computing activities.

"The concept of the digital home is one where we unlock the content that we have on the PC and share it across the home, and over multiple devices" said Sam Al-Schamma, Intel's General Manager for the Gulf region.  "We are hoping that this roadshow will show families how they are able to spend quality time using their home PC for a variety of tasks, where one member of the family can surf the web or play a game, when another is wirelessly listening to music or streaming pictures from the PC to the TV screen. People have been taking digital pictures and downloading music off the web for a while now, and our new technologies will give them more flexibility to enjoy and share this content".

Recently, Intel announced a range of new products marking one of the most significant changes to the PC in a decade. The new technologies will help 'soup up' the average home PC for a better home entertainment experience. Audio and video capabilities previously only found in tailor made specialist PCs will now be available, off the rack in high street PC stores.

New nervous system and brain for the PC

Making all this possible are three new Intel Express chipsets - chipsets are the nervous system in the PC, linking all the different internal components together - and several new Intel Pentium 4 processors supporting Hyper-Threading Technology (HT**) - the processor is the silicon brain inside the PC.

These technologies are helping to create a new kind of PC, an all-in-one "hi-fi" device with high-definition video, high-fidelity sound and wireless connectivity. These PCs will also support some of the new technologies emerging in the consumer entertainment space like High Definition TV (HDTV)[1] and 7.1 surround sound[2], ensuring you stay one step ahead of the posse!

"The combination of new PC capabilities, broadband internet access, wireless networking and the availability of new digital media services like music and video downloads are extending the PC into the living room, making the Digital Home a reality. With these new products Intel makes it easier for consumers in Kuwait to get more out of their digital music, video, photos and games and ensures that new home entertainment experiences are available to everyone, not just technophiles," continued Al-Schamma.

-Ends-

About Intel
Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.

Intel, the Intel logo, Pentium, Hyper-Threading & Centrino are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. 

**Hyper-Threading Technology requires a computer system with an Intel Pentium 4 processor supporting HT Technology and an HT Technology enabled chipset, BIOS and operating system. Performance will vary depending on the specific hardware and software you use. See www.intel.com/info/hyperthreading for more information including details on which processors support HT Technology. 

Connectivity between PC and Consumer Electronics (CE) devices may require the purchase of additional hardware, software or services. Some CE devices may not be compatible with your PC. Please check compatibility of your appliances with your equipment vendor(s).

[1] Intel Graphics Media Accelerator supports cutting edge HD-TV formats such as 1080i.

[2] Intel High Definition Audio supports 7.1 surround sound.

© Press Release 2004