Website seeks to empower insurance buyers by offering a smart and hassle free way to choose the best possible insurance cover without wasting time and money

Dubai, 22nd September, 2011: Dubai, the dynamic commercial centre of the Middle East lives up to its reputation for attracting the most innovative products and services with InsureMe.ae, the first and only insurance comparison website in the region. Now for the first time, UAE residents have the power to compare and choose the insurance policy which best suits their unique needs and have it delivered to their doorstep, hassle-free.

Online insurance comparison is a novel concept that helps users to save time and reduces the stress of painstakingly going through the fine-print and comparing benefits while choosing the best insurance cover for individuals and families.

Most insurance plans seem identical at first glance, forcing people to rely on insurance brokers for advice. However, even the best intentioned insurance broker can only suggest policies they are familiar with, which may not necessarily be the best solution.  Also, there is the potential for conflict of interest, as the broker's advice could be influenced by the commission the broker receives from the sale.  

An online insurance comparison website like InsureMe.ae is not subject to these limitations; instead it provides the much needed objective perspective for the customer. Vala Setareh, Executive Director - NetInsure Limited, describes the concept of online insurance comparison as the next step in the evolution of online insurance. "If you look at the USA and Western Europe, personal insurance today is almost entirely an online product," said Vala. "A portal like Insureme.ae provides a one-stop-shop for the customer. We do all the hard work, read all the fine print and deliver an objective solution on a silver platter. All the client needs to do is to click and buy his or her favourite choice online.  We even deliver the product to their door step." 

A full cycle solution like InsureMe.ae helps customers effectively compare competing insurance policies and offers instant answers to questions. It provides an independent and transparent pricing/policy offer, which empowers the customer to buy the product online. Ultimately the customers save time, effort and money. Insurance buyers in the UAE can now make an informed, hassle-free decision from the comfort of their own PC, anywhere, anytime.

InsureMe.ae is likely to emerge as the game changer for the insurance sector in the UAE. The new website will be showcased the 'New To Dubai' Exhibition on 01 October 2011 at the Knowledge Village Conference Centre.

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About InsureMe.ae
InsureMe.ae, the first and only genuine online insurance comparison site in the UAE, is built on a unique technological platform that allows users to instantly compare key insurance covers, additional options, competitive prices and benefits absolutely free of charge in less than a minute. It is a one-stop destination that offers transparent, independent information about pricing and policy offers for car/home content/travel/medical insurance with the aim of empowering users to make an informed decision from the comfort of their PC, 24/7. Certified by VeriSign, InsureMe.ae answers basic insurance related questions while offering a secure gateway to purchase any sort of individual as well as group insurance with timely renewal reminders.  

Launched in 2011 InsureMe.ae is the brainchild of Goodwill Insurance Brokers LLC Dubai and technology company Netinsure Ltd in Dubai. Goodwill Insurance was founded in the UAE in 1999 and provides all classes of insurance products. Netinsure holds the exclusive license to Polaris technology software within the MENA region. For more details, visit http://www.insureme.ae

For editorial information please contact: 
Jagat Rathore
Matrix PR, Dubai (UAE)
Cell: +971 50 908 1305
Tel: +971 4 343 0888
Fax: +971 4 343 2226
Email: jagat@matrixdubai.com

Sunshine Gerodias
InsureMe.ae
Mobile: +971555453862
Email:  info@insureme.ae

© Press Release 2011