November 8, 2007 - Luxury automaker Infiniti disclosed three new models at the Middle East International Motor Show in Dubai, November 14-18.
Details of the new vehicles are a guarded secret but Infiniti revealed that its line-up will now cover all luxury segments as that of the US range.
"Launching three models with breakthrough technology will change drivers' perception of what makes a luxury car. These new models will be on showroom floors by the early 2008. Infiniti's new model designs reveal the vibrant luxury of the Infiniti brand, reflecting the three pillars of Infiniti: Peace of Mind, Hospitality, and Driving Pleasure."
"We have doubled the size of Infiniti's stand at this year's Dubai Motor Show compared to 2005, as a reflection of Infiniti's commitment to the region in line with its global expansion plans," noted Abhijeet Pandit, Infiniti Middle East's Brand Manager. "A spectacular range of luxury cars will be displayed expressing the unique luxury, technology, and performance of the line up" Pandit added.
Infiniti has shown a ten fold increase in GCC sales in just three years. It has maintained this blistering pace of growth achieving more than 50% increase in the first half FY07 over FY06.
As being the region's fastest-growing luxury automotive brand, Infiniti achieved a record of 200% sales increase in September 07, over the same period last year.
"Infiniti's vibrant and intelligent design brings a heady mix of luxury performance. Infiniti is all about modern class, technology, and refinement. These are highly-appreciated qualities in Middle East market, which is evident in the successful growth being achieved in this region."
-Ends-
For more information you can visit the Nissan Media Channel through www.nissan-me.com or contact:
Monal Zeidan
General Manager
Marketing and Corporate Communications Department
Nissan Middle East FZE
Tel: +9714 8817500
Fax: +9714 8819747
Vivian Hawat
TBWA/RAAD Middle East
Tel: + 971 4 222 6667 ext. 232
Fax: + 971 4 222 6566
E-mail: vivian.hawat@tbwaraad.com
© Press Release 2007
