Lifebuoy is a new product that gives 100% better protection from germs
Cairo, June 1st, 2009: In a health symposium, Unilever Mashreq announced the launch of lifebuoy - the leading international disinfectant product- in the Egyptian market for the first time. Lifebuoy is a new anti- bacterial soap available in more than 20 countries and is used by 1.6 billion customers around the world.
Ms. Hossna Rachid- Chairperson of Unilever Mashreq, Mr. Khaled Fayed -Managing Director of Unilever Mashreq and Mr. Iain Potter - VP for Marketing of Unilever NAME in addition to Dr. Abdel Rahman El Sakka- president of medical affairs at the Health Insurance Authority attended the health Symposium.
"Launching Lifebuoy during today's press symposium is considered a medical initiative from Unilever to those seeking true protection from germs and viruses. Such a step copes with the company's policy to meet the raising needs of the Egyptian customers." said Mrs. Hossna Rachid - Chairperson of Unilever Mashreq. She added that Lifebuoy is the number one product worldwide in the field of anti- bacterial soap.
Mrs. Rachid stressed on the fact that launching this product in Egypt at that timing goes back to Unilever's wish to play a vital role in maintaining the public health. The company considers that Lifebuoy is not just a new product that will be added to Unilever's list of leading products in Egypt, however, launching the product is meant to encourage and publicize a different culture to all the social segments of the Egyptian community; a culture based on maintaining a daily personal hygiene program especially in light of the recent statistics showing that 50% of the Egyptians does not care to wash their hands regularly.
Recent researches conducted on selected focus groups of citizens in Greater Cairo confirmed the lack of awareness regarding the importance of regular hand washing more than once daily. The results revealed some worrying figures on the public health resulting from ignoring washing the hands with water and soap regularly.
Protection and health experts confirmed that using Lifebuoy soap at least twice per day protects from the different types of viruses to which the normal citizens are exposed in their daily life. They added that in addition to Lifebuoy's ability to maintain hygiene and vital skin all the time in a gentle way, it also provides better protection that lasts for a long time.
-Ends-
About Lifebuoy:
Lifebuoy used to carry the name of the Royal Disinfectant Soap. It was launched for the first time in 1894. It used to be and is still the most famous product to maintain personal hygiene. Lifebuoy trademark is available in more than 20 countries around the world including a number of Arab countries in addition to South and Middle of Asia and Africa. Lifebuoy is entering the Egyptian market this year for the first time. Lifebuoy will be available in Egypt in four different variants. Those four kinds are Lifebuoy total, Lifebuoy natural herbs, Lifebuoy gentle care and Lifebuoy refreshment.
Lifebuoy's vision is Making 5 Billion people feel Safe & Secure by meeting all their hygiene & health needs. It is a product that has a social responsibility role and aims to grant the communities hygienic, healthy and vivid life.
About Unilever:
Unilever is a multinational company that was formed in 1930 when the two companies merged. Both companies were competing for purchasing Palm oil, both were involved in large-scale marketing of household products and both used similar distribution channels. Between them they had operations in over 40 countries. Unilever first entered the Egyptian market in 1933.
Unilever is today one of the largest consumer goods businesses in the world with turnover of almost $50 billion and over 160,000 employees. The group serves over 160 million people with GDP of $ 170 billion. Unilever provides between 4 to 7 million indirect job opportunities worldwide.
Unilever re-entered the Egyptian markets in 1991 by entering a Joint-Venture with the fine Foods Company, part of the Rachid Group. This was followed by the establishment of Lever Egypt in 1992.
In June 1999 Fine Foods Group & Lever Egypt merged to become Unilever Egypt, creating one of the largest FMCG businesses in Egypt.
In January 2001, the operations of Unilever Levant were merged into Unilever Egypt to create Unilever Mashreq. In addition, the company assumed responsibility for Egypt, Sudan, Jordan, Syria, Lebanon and the Palestinian Authority. Unilever Mashreq remains a joint venture between Unilever & Rachid Group.
© Press Release 2009
