EmiratiFilmStar.com Will Help Cast the Company's First Emirati Project, Sea Shadow

Abu Dhabi, 22 June 2010:  Imagenation Abu Dhabi announced the launch of www.emiratifilmstar.com, an online portal which aims to discover the region's untapped acting talent.  From today - June 22nd - Emiratis and Arab expatriates in the UAE interested in auditioning for Imagenation Abu Dhabi's films are invited to visit the website and apply. Those who meet the requirements have the potential of being invited for a casting call with the film's casting director. 

Imagenation Abu Dhabi revealed its Emirati slate which includes: Sea Shadow, Million's Poet, Djinn, Alaska, Monsoon and Alis and Aishas earlier this month.  Sea Shadow will be the first project to utilize the website -- with principal photography beginning towards the end of 2010.     

EmiratiFilmStar.com will be in both English and Arabic and will act as a central resource for Imagenation Abu Dhabi's casting directors as they scout the area for new and fresh faces as well as established actors to fill these coveted roles.

Stefan Brunner, COO Imagenation Abu Dhabi remarked: "The introduction of www.emiratifilmstar.com follows our recent announcement relating to our international internship programme, and reinforces our commitment to discovering and fostering a pool of new talent.  It is our intention to encourage and support fully those individuals with natural acting ability, in order to ensure that both on and off screen the standards are best-in-class."

Imagenation Abu Dhabi is committed to developing the film industry in the UAE by producing films with Emirati content and talent, encouraging the growth of Emirati filmmakers, and advancing the quality of film production in the region.  The company has a number of international partnerships which have allowed it to bring best-in-class experience and expertise back to the UAE to both develop local content and work closely with local talent, sharing the skills of Hollywood and the international production community with the industry in the UAE.  Please visit www.emiratifilmstar.com  for further information.

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About Imagenation Abu Dhabi
As a subsidiary of the Abu Dhabi Media Company (ADMC), Imagenation Abu Dhabi has rapidly become one of the world's leading feature film producers, playing an instrumental role in the development of a film industry in the United Arab Emirates. 

Imagenation Abu Dhabi develops, finances and produces Arabic and international features which offer fresh perspectives, have universal appeal and tell compelling stories that inspire, enlighten and entertain.

The company has formed strategic international partnerships to develop those stories with a range of high profile producers, including Participant Media, National Geographic Films, Hyde Park Entertainment, Parkes /Macdonald Productions, Warner Bros., and Singapore's Media Development Authority (MDA). Together they are producing commercial films and content that opens a unique window to the Middle East, Africa and Asia. In addition, Imagenation Abu Dhabi partnered with Warner Bros. Interactive Entertainment -- co-financing video games such as: SpeedRacer: The Videogame, Fear 2: Project Origin, Looney Tunes Acme Arsenal and Watchmen: The End is Nigh.

Imagenation Abu Dhabi's feature films include the Bollywood hit My Name is Khan, The Crazies, Shorts, and Furry Vengeance, Journey to Mecca as well as an upcoming slate including Peter Weir's The Way Back, Doug Liman's Fair Game, and Jodie Foster's The Beaver.

Imagenation Abu Dhabi's slate of Emirati films includes Sea Shadow, Million's Poet, Djinn, Alaska, Monsoon, Alis and Aishas.

Please contact for more information:
Abu Dhabi Media Company
Danielle Perissi / Omar Abed Rabbo
danielle.perissi@admedia.ae / omar.abedrabbo@admedia.ae

© Press Release 2010