iflix aims to redefine digital entertainment

First ever iflix production in the Middle East gathers 30 leading stars in the Arab world

25th May, 2017

Cairo, Egypt

Iflix, the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, is thrilled to announce the launch of its revolutionary service in Egypt starting in the 2017 Ramadan season.

Tamer Rashad, iflix General Manager for Egypt commented: “With three quarters of the world’s Arabic content being produced in Egypt and a population of over 90 million people, we are incredibly excited to bring iflix’s world class service to young Egyptians. Offering users, a fantastic selection of the best TV shows and movies from all over the world, to stream or download on any device of their choice, iflix is primed to revolutionize the way Egyptians consume entertainment.”

“We understand that countries differ in culture and what local consumers want in each market is different. We are passionate about creating a service specifically for the needs and interests of Egyptians. From content to marketing to distribution, our customers are at the core of everything we do,” he added.

Iflix will launch its service in Egypt by bringing the groundbreaking Egyptian comedy series Waklinha Wala exclusively on iflix during Ramadan. The show hosts 30 of the top stars in the Arab world and it is Co-produced by Shadows (Ahmed Helmy’s Production Company), Front Row, & the Kuwait National Cinema Council, the plot depicts the lives of four families that live in a rundown building in Cairo’s renowned 5th district as they try to fix the disintegrating building.

Additionally, iflix will offer exclusive streaming of Ahmed Mekky’s new comedy Khalsana Beshyaka and Ahmed Fahmy’s Rayah Al Madam. Iflix’s Ramadan mix of content will also feature a variety of Gulf, Lebanese, Syrian and Bedouin TV series’, all staring prominent actors from the Middle East, through which the company aims to cater to drama & comedy lovers of all types. This is in addition to global content including international films and series from Hollywood and Bollywood

Starting today, consumers can sign up for a 30-day free trial via iflix’s website, www.iflix.com, giving them unlimited access to thousands of the world’s best TV shows, movies and more on every device they own, with no credit card required and no obligations.  

Each iflix subscription includes:

  • Unlimited access to iflix’s vast library of thousands of award-winning exclusive TV series, blockbuster movies, popular local and regional content, children’s programs and much more;

  • Access to iflix on up to 5 devices and streaming on 2 devices simultaneously, including phones, tablets, laptops, desktops, TVs and other connected devices;

  • The ability to download TV shows and movies to any phone, tablet or mobile device to binge-watch offline, when not connected to the Internet;

  • The ability to share their iflix subscription with family or friends and watch shows on two different devices at the same time.

  • 1 month free trial with unlimited access, and only EGP 50 per month after that

With over 170 studio and distributor partnerships, iflix offers subscribers the largest selection of iconic, critically acclaimed TV series and fan-favourite films both internationally and locally available in the region. iflix’s growing library of exclusive, first run series includes Multi Emmy® winning US phenomena Mr. Robot, this year’s smash hits The Cardinal, Ice, Ransom , Ekhtyar Egbari   Al Raboos & Al Ab Al Rouhi,  and many more, all available for the first time in with local subtitles . Amongst the hundreds of top shows now available on iflix are every episode of Friends, The Walking Dead, Mad Men, Falling Skies, Fargo, in addition to many more of the Lebanese, Syrian & Egyptian Movies & TV series. iflix additionally offers an incredible catalogue of kids’ content, including Yo Gabba Gabba, Milly Molly, Martha Speaks, Ben 10, and much more.

Monthly retail subscriptions for one month of unlimited access to iflix will be priced at EGP 50 per month. Annual subscriptions will receive a 20% discount off the monthly rate and are priced at an incredible EGP 475 per year. 

Now available to one billion consumers across 18 markets throughout Asia, the Middle East and North Africa, iflix offers consumers, a vast library of top Hollywood, Asian and Middle Eastern regional, and local TV shows and movies including many first run exclusives and award-winning programs..

For new subscribers, iflix offers a complimentary one-month trial with full access to its service, features and content. Go to www.iflix.com , or download the app from the Google Play or Apple App Store to register.

-Ends-

ABOUT IFLIX
iflix is the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, offering users unlimited access to thousands of TV shows, movies and more. With a vast selection of first run exclusives, award winning movies and shows, plus the best in local and regional programs, iflix places the entertainment people want at their fingertips to either stream or download. For one low monthly fee, iflix subscribers can watch on their mobile phone, laptop, tablet, TV… wherever, whenever.

Let’s play/.

For more information contact:
mai.yousery@publicistinc.com
01016994491

© Press Release 2017