Abu Dhabi, 13 January 2014:  The International Defence Exhibition and Conferences (IDEX) today announced a partnership with MediaCubed LLC to develop a mobile application for 2015 edition of IDEX. In association with the Abu Dhabi Tourism Authority (ADTA), the mobile application aims to provide visitors and exhibitors with insights and information on the city of Abu Dhabi and IDEX show features.

The defence sector is one of the key pillars of Abu Dhabi's Economic Vision 2030 and IDEX is the ideal platform that provides an opportunity to showcase the growing capabilities of the defence and security industry. The mobile application further enhances the offerings at IDEX by providing a digital platform for visitors to stay abreast with the event details.

Sponsoring the mobile application is MEDIACUBED LLC, launched in the UAE 5 years ago, MEDIACUBED has grown as a business to include four businesses; AdBrand an Advertising, Branding and Big Ideas agency. Dotcasting.com - a talent, casting and management agency, UAEmail an email database company, Travall - The mobile app, a video guide to the UAE and is proud to announce its portfolio of partnerships and clients comprising of large and small brands in the region. 

Speaking on the partnership Saleh Al Marzooqi, IDEX Chief Executive Officer said "With every edition of IDEX we aim to provide our partners and visitors a never seen before experience. The 2015 edition of IDEX is unique and special as it will see several new features and innovation from our end and our exhibitors. The launch of a mobile application as a part of IDEX is only testimonial to our commitment towards the defence industry and our stakeholder who are eager to stay well-informed about key developments at IDEX and in Abu Dhabi."

"Being awarded the contract by The IDEX 2015 committee is a huge honour for our team.  We are building the first interactive mobile app for IDEX, hosting videos, indoor navigation and appointment management for visitors and exhibitors alike.  The first of its kind to not only Exhibitions but we are going to promote Abu Dhabi as a destination - we are eager to launch in January." Says Adam Ridgway CEO MEDIACUBED. 

The IDEX 2015 mobile application will include features such as the very latest Indoor navigation, full 3dimensional profiling of all exhibitors with video gallery. Exhibitors can showcase corporate profiles, products and services. Visitors and delegations will also be able to navigate their IDEX experiences with ease, make meeting requests and maximise their IDEX journeys.

The application will be available on all smartphones and can be easily downloaded from Apple Store and android stores late January 2015.

Over two decades since its inception, IDEX has expanded enormously and introduced both NAVDEX (the region's largest maritime defence exhibition) and UMEX (Unmanned Systems Exhibition), to take place alongside the core IDEX exhibition. This collective offering is genuinely unique and creates a compelling biennial event drawing the world's entire defence industry to Abu Dhabi.

About IDEX, NAVDEX & UMEX
The International Defence Exhibition and Conference (IDEX) is the world's leading joint defence exhibition. IDEX takes place biennially under the patronage of HH Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE, and is organised by IDEX LLC (an ADNEC Group Company) in association with the UAE Armed Forces GHQ.

This year, IDEX 2015 will feature the third edition of NAVDEX, the maritime security show that has quickly become the largest naval defence exhibition in the region, along with the first edition of UMEX, an unmanned systems technology show designed as an ideal business platform to promote and showcase the modern era of defence.

IDEX, NAVDEX & UMEX demonstrate the latest defence technologies across land, sea and air. It is a unique platform to establish and strengthen relationships with government departments, businesses and armed forces. In 2013 the IDEX and NAVDEX attracted 1,112 exhibiting companies and over 80,000 visitors.

IDEX 2015, welcoming Tawazun as Strategic Partner, will take place at the Abu Dhabi National Exhibition Centre (ADNEC), United Arab Emirates from the 22nd - 26th of February.

For more information go to www.idexuae.ae

Media Contact:
Mohaned Mahgoub
mohaned.mahgoub@edelman.com
+971 50 38207834

© Press Release 2015