Jeddah, Saudi Arabia, 24 January 2013 - Roots Group ARABIA, the building equipment and materials supplier and manufacturer, is pleased to announce the formation of a commercial partnership with Ideal Standard International, a leading provider of innovative and design-driven bathroom solutions, which will effectively enable Ideal Standard International to expand their commercial activities in the Kingdom of Saudi Arabia.
The partnership will promote and sell Ideal Standard products marketed under the Ideal Standard, American Standard, Armitage Shanks and Jado brands in the Kingdom of Saudi Arabia and will be operationally headquartered in Jeddah.
"I am delighted with the formation of this strategic partnership. The complimentary capabilities of the two companies create a very strong organization which will serve the market with a combination of leading products and leading services", says Ideal Standard International Chairman David Hamill.
Talking about the new business milestone, Deputy Chief Executive Officer of Roots Group Arabia, Eng. Samir AlShubaily said, "Roots Group is glad to have a strategic partnership with Ideal Standard International and we firmly believe that a lot of opportunities will spring up through this collaboration which will not only benefit us as partners but also have a positive influence on the Kingdom's economy too."
About Ideal Standard International:
Ideal Standard International is a privately-owned company headquartered in Brussels, Belgium, operating independently in Europe, Middle East and Africa as well as in Latin America. With bathroom solutions as its core business, the company provides bathroom furnishings, fixtures and shower enclosures for residential, commercial and institutional buildings. Ideal Standard is the company's international flagship brand for bathroom solutions. The company employs over 11,000 people and operates in over 20 countries.
About Roots Group Arabia:
Founded in 1981, Roots Group ARABIA started as a building materials supplier and since then, has grown both organically and through acquisitions to become a single integrated platform which is capable of sourcing and supplying a wide range of products to the construction industry, including finishing products, power tools, heavy and light construction equipment, scaffolding, power generation units, and industrial consumables.
© Press Release 2013
