ICONIC opens doors to its Dubai Marina Mall store

July 12^th, 2012

Love fashion with a twist! Head to Dubai Marina Mall as ICONIC spreads its wings further and opens its third store in the UAE. First in the line of expansion across the UAE, the fashion lifestyle destination was inaugurated by Raza Beig, CEO Splash & ICONIC along with Nisha Jagtiani, Business Head, ICONIC.

Showcasing a variety, ICONIC is the quintessential place to shop for popular favorites as the store stocks the latest fashion apparel, footwear, accessories and gifts all under one roof for women, men and kids. The Boutique format store features a new vertical store layout where the mannequins catwalk from the ceiling, thus creating additional store space. With an aim to keep the shopping experience totally new and exciting, a wide store entrance enhances a great in-store circulation, as a very youthful and dynamic sequence of different worlds are laid open to discover.

Speaking on the new store opening, Raza Beig, CEO Splash & ICONIC, said, "Packed with amazing, on-trend buys for incredible prices, the Dubai Marina Mall store opening is the first of the four new store openings scheduled for this year in the UAE. Dubai Marina Mall is a strategic location and the store's setting provides customers with the opportunity to shop with increased ease in the heart of new Dubai."

The brand all set to expand with a store in Dubai Mall in August. This will be followed by first time expansion to the cities of Sharjah & Abu Dhabi with stores in Sahara Centre and Al Wahda Mall, respectively. So all you fashion-savvy people, get ready to flaunt your own unique style as ICONIC comes closer home to you.

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About ICONIC:
ICONIC represents a unique spirit, making it different to any other fashion store in the market. It is a destination where fashion, innovation and lifestyle collide and caters to men, women and children. A brand that represents Fashion for the Everyday ICON, regardless of gender, age or personality ICONIC offers fashion apparel, footwear, accessories, beauty, gifts all under one roof ensuring there is always something for everyone. Part of the Landmark Group, ICONIC is for the young at heart family who is stylish, trendy and out-going.

ICONIC, the fashion lifestyle store was launched in February 2010 with a 70,000sqft flagship store in Deira City Centre in Dubai. Showcasing the latest collections is the cutting edge fashion section of ICONIC that boasts of over 130 brands; with over 40 niche and cult brands available for the first time in the Region. ICONIC houses brands like Paul's Boutique, Lipsy, Lucy in the Sky, Philosophy, Adidas, Nike to name a few, along with interesting designer collaborations like Aisha Ramadan, Dar Al Hazar, among others.  The format offers a unique combination of high-street and cult brands divided in sections like Trend, Youth, Smart, Boutique, Beach & Sport, Formals, Denim, Footwear, Lingerie, Accessories, Stationary, Gifts, Gadgets  and Art giving consumers the opportunity to trade up or down at ease.

In addition to a wholesome fashion experience, the store houses a flea market reminiscent that further adds to the quirky attitude of the brand. The store's SOHO section is full of random and cheerful knick-knacks and gifts and includes a zone with a variety of books and a section for art and paintings. In addition, ICONIC has a complete beauty section with cosmetics, fragrances, skincare, hair care, nail care and bath & body products. Showcasing a variety, ICONIC is the quintessential place to shop for popular favorites.

This retail concept currently has 13 stores across UAE & KSA, of which 10 stores are across Mall of Daharan, Shatea Mall in Dammam, Riyadh Gallery, Sahara Plaza, Rimal Mall in Riyadh, Central Park, Haifa Mall, Dome Mall in Jeddah, Al Rashid Mall, Al Noor Mall in Madinah in KSA, and 3 stores in Deira City Centre, Marina Mall Dubai and Al Ain Mall in Al Ain.

As part of the brand's achievements, ICONIC has recently won the Most Admired Store Design and Most Admired Departmental Store Awards for the year 2011 at the Retail ME awards along with being awarded the 'Superbrand' status for 2012.              

For more details, visit ICONIC's website
www.theiconicstore.com
Facebook page www.facebook.com/IamIconicME

© Press Release 2012