Dubai, UAE: Developing an effective loyalty programme that works for your organisation and your customers requires careful planning and execution. And though it is difficult to generalise and come up with a "one size fits all" approach, there are tried and tested practices that can be used as guidelines to create a successful loyalty programme. This is precisely the content of "Creating a Successful Customer Loyalty Programme", a new whitepaper released by International Customer Loyalty Programmes (ICLP) that delineates the various elements which go into the creation of a viable customer loyalty programme.
In this whitepaper, Jef Harris President, ICLP Technology Marketing Group takes you through the components required to construct and implement a successful loyalty programme. Using examples, he demonstrates the way to use customer knowledge and insight to build a strong loyalty scheme and maximise revenue potential for your company.
The whitepaper is structured into three sections each detailing the lifecycle of a loyalty programme. The first section defines a loyalty programme; focuses on how to acquire and use key information for setting up a loyalty initiative; highlights specific do's and dont's; and reiterates the importance of creating organisational and customer buy-in.
The second provides a simple and straightforward checklist of all the prerequisites for creating and implementing a successful loyalty programme and explains the relevance of the required steps. While the third section offers a clearer picture of a loyalty initiative through the example of a company that has divided its customers into four groups according to their individual needs and priorities, thereby providing you with a basic customer model that can be used to develop your own programme.
Commenting on the whitepaper, Jason De Winne, General Manager, ICLP said "Although these practices seem to be quite simple, any loyalty programme not following them may not successfully achieve internal expectations, external expectations, or both. Ensuring that you incorporate these essential elements as you work with your loyal customers will help you maximise the value of your loyalty programme."
As the need for skilled direct and loyalty marketers in the region increases, ICLP finds itself uniquely positioned. Operating in the Middle East for almost 10 years with a client roster including leading airlines, Porsche, Hyatt and DHL, ICLP Dubai has a proven track-record in building customised solutions designed to significantly improve a company's profitability through its customer relationships. From strategy, creative and programme development to database systems, customer care and fulfilment, ICLP's programmes are based on local market understanding and guided by global best practices.
With worldwide operations in eleven major cities including San Francisco, Sydney, London, Tokyo and India, it is expected that awareness in the market about ICLP will continue to grow at the same rapid rate as its business.
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THIS trend report IS AVAILABLE TO ALL MEDIA INTERESTED IN THE COMPLETE DOCUMENT.
ICLP is the world's N°. 1 specialist loyalty marketing agency with offices in London, Dallas, Dubai, Hong Kong, Kuala Lumpur, Mumbai, San Francisco, Shanghai, Singapore, Sydney, Tokyo and Zurich.
As a full-service agency, ICLP employs some of the world's leading loyalty marketing and creative experts, and with two decades of commercial insight from working in the travel and airline industry (as well as from across a wide variety of other sectors), and best practise experience from around the world, ICLP specialises in maximising the profitable impact of loyalty marketing.
ICLP is part of The Collinson Group which owns and operates a global portfolio of complementary specialised agencies and marketing services businesses.
© Press Release 2007
