HTC's newest QWERTY smartphone features "Inner Circle" to automatically prioritize emails from pre-selected group

Dubai -- July 18, 2009: HTC Corporation, a global leader in mobile phone innovation and design, has announced the Middle East launch of its newest QWERTY smartphone, the HTC Snap™. Designed with a set of features selected to deliver everything customers need without overwhelming them with things they don't, the HTC Snap makes it easier than ever to stay in contact with people that matter the most.  

Many people find they are overwhelmed by the amount of email they receive.  In response to these issues, HTC's innovative Inner Circle feature allows HTC Snap users to press a dedicated Inner Circle key to bring emails from a pre-selected group of people to the top of their inbox, enabling important messages to be acted upon immediately.

"Recognizing that people are being overwhelmed by a flood of emails, the HTC Snap introduces Inner Circle, an HTC innovation that makes it easy for people to prioritize messages from the most important people in their lives at the press of a button," said Kevin Chen, General Manager, HTC Middle East and Africa and CIS. "We are confident that the HTC Snap will be warmly welcomed in the Middle East markets, as the device represents the latest step in HTC's mission to create a range of innovative smartphones, each with specific benefits designed to both surprise and delight our customers."

With a slim, sleek profile designed to fit perfectly in the hand, the HTC Snap measures less than a half-inch thick (12 mm), yet it can deliver up to eight and a half hours of talk time with the standard 1500mAh battery. The full QWERTY keyboard is ergonomically designed with extra-large domed keys and responsive tactile feedback to make typing emails and text messages fast, accurate and comfortable. High-speed 3G HSPA connectivity makes it quick and easy to send pictures to friends, access favorite social networking sites, or download large files while on the go.

The HTC Snap is powerful enough for experienced business users looking for an affordable, straightforward choice for remotely synchronizing email, calendar and contacts with their Microsoft Exchange server. However, the flexible Microsoft Windows Mobile® 6.1 Standard platform allows the HTC Snap to also be simple enough for first-time smartphone users wanting to keep their family life organized.

The HTC Snap is distributed in the UAE by SIT Distribution, and is available through all the major retail outlets at a retail price of AED 1599 (US$ 436).

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About HTC
Founded in 1997, HTC Corp. (HTC) designs, manufactures and markets innovative, feature rich smartphone and PDA Phone devices.

Since its establishment, HTC has developed strong R&D capabilities, pioneered many new designs and product innovations and launched state-of-the-art PDA Phones and smartphones for mobile operators and distributors in Europe, the US, and Asia. These machines are available as HTC devices and as products individually customized for operator and device partners.

HTC is one of the fastest growing companies in the mobile device market. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

The HTC logo is a trademark of HTC Corporation in the United States and other countries. The names of companies and products mentioned herein may be the trademarks of their respective owners. 

For further product information please see: 
www.htc.com  

Or contact
Sanjeeta Chatterjee
Marketing Manager, HTC MEA
Tel: +9714 2991 771

Or contact:
Orient Planet PR & Marketing Communications
Tel: +971 4 3988901
Fax:  +971 4 3988941
P.O.Box 23345, Dubai, UAE
Email: info@orientplanet.com
Website: www.orientplanet.com 

© Press Release 2009