New feature will allow more efficient processing of applications for retail banking products
Dubai, UAE - HSBC Bank Middle East Limited has entered into an agreement to provide over seven thousand employees of The Emirates Group access to an innovative e-Letter service. The online solution will enable easier processing of personal banking requirements.
The agreement was signed by Rick Crossman, Head of Retail Banking and Wealth Management, United Arab Emirates, HSBC Bank Middle East Limited, and Hussain Shaikh, Vice President - HR Employee Services, The Emirates Group. The agreement will allow employees of The Emirates Group to electronically transmit salary certificates and salary transfer letters to HSBC. This convenient new service will reduce the time taken to process applications for loans from the bank and allow greater efficiency in meeting the needs of customers.
Rick Crossman, said: "Delivering best-in-class customer experience is one of our key priorities at HSBC. We recognised that our large customer-base at Emirates required efficient and swift banking services and this innovative offering has been designed to meet these needs."
"HSBC is delighted to provide the e-Letter solution, which has been developed to ensure security and convenience for our customers at Emirates. It will eliminate the need for obtaining physical salary certificates or salary transfer letters, while reducing the time and effort required in processing these applications," added Crossman.
The new programme is available for employees of The Emirates Group that apply for a personal, auto or home loan from HSBC.
Hussain Shaikh said: "This new offering is another step in providing our employees with access to convenient services that allow them to meet their banking needs in a short span of time. The e-banking solution will allow us to reduce the need for the thousands of bank related letters we issue every month. Our partnership with HSBC reflects our strategic initiative to ensure innovation in service delivery."
-Ends-
HSBC in the MENA Region
HSBC is the largest and most widely represented international banking organisation in the Middle East and North Africa (MENA), with a presence in 14 countries across the region. HSBC has operations in the United Arab Emirates, Egypt, Qatar, Oman, Bahrain, Kuwait, Jordan, Lebanon, Pakistan, Algeria and the Palestinian Autonomous Area. In Saudi Arabia, HSBC is a 40% shareholder of Saudi British Bank (SABB), and a 49% shareholder of HSBC Saudi Arabia for investment banking in the Kingdom. In Iraq, HSBC holds a majority shareholding in Dar Es Salaam Investment Bank. HSBC also maintains a representative office in Libya.
This presence, the widest reach of any bank in the region, comprises some 295 offices and around 12,000 employees. In the three quarters of the year ending on 30 September 2012, HSBC in the MENA region made a profit before tax of US$1,048m.
Media enquiries to:
Farah Farooq
+971 56 6867337
farah.farooq@hsbc.com
Ahmad Othman
+971 50 3069313
ahmad.othman@hsbc.com
© Press Release 2013
