09 April 2013

Another First for HSBC in Egypt

HSBC Bank Egypt is proud to announce the launch of "HSBC Secure Key" for its Internet banking customers in Egypt. Being the first bank in Egypt to launch HSBC Secure Key, HSBC Bank Egypt provides its customers with an extra layer of security for its customers when accessing their accounts online, aiming to bring the best of HSBC's global capabilities and technical expertise for its customers in a simple, secure and efficient way.

HSBC Secure Key is one of HSBC's latest innovations to ensure its customers are one step ahead of online fraudsters. The secure key generates a unique PIN code each time customers log on to their accounts. It is very practical as it is small enough to keep in a wallet or purse. Not requiring a bank card to be inserted into the reader makes HSBC Secure Key a unique service in the Egyptian Market.

"In 2012, direct costs associated with global consumer cybercrime touched $110 billion according to Norton. At HSBC, we are heavily investing in Online Security in order to safeguard our customers against the risk of growing cyber-crimes so that they can enjoy our comprehensive range of Internet Banking services in a safe and secure way", said Ranjan Sen, Head of Retail Banking and Wealth Management - HSBC Bank Egypt.

Consumers too have a key part to play in keeping their online accounts protected from cyber criminals, as they are the first line of defense against online crime. Keeping their PIN and passwords secret is vital and this is why we have added the HSBC Secure Key to our range of customer-focused online protection.

"Our Secure Key is small and lightweight enough to keep in your wallet or purse, so you can still do your banking transactions wherever and whenever you like. It's a quick extra step to keep our customers' details secure and away from uninvited eyes, through generating a unique code every time customers access their accounts. This way they can be confident they are the only person accessing their HSBC account", add Sen.

The launch of HSBC Secure Key in the Egyptian market is another first for HSBC in Egypt following the introduction of HSBC Mobile Banking and the Variable Interest Rate Finance in 2012. Customers can order HSBC Secure Key online through HSBC website www.hsbc.com.eg.

All the information about HSBC Secure Key, as well as videos and tips on how to protect your accounts online, are available on www.hsbc.com.eg.

For further information please contact:
Omnia Samra
Head of Communications
HSBC Bank Egypt SAE
Tel: 202 2529 8376
Email: omniasamra@hsbc.com

Rola Nosseir
Communications Manager
HSBC Bank Egypt SAE
Tel: 202 2529 8387
Email: rola.nosseir@hsbc.com

HSBC Bank Egypt S A E
HSBC Bank Egypt S.A.E. was established in 1982 as Hongkong Egyptian Bank S.A.E. and adopted its present name in April 2001 following an increase in shareholding by the HSBC Group from 40% to 94.5%.

HSBC Bank Egypt S.A.E. is one of the largest multinational banks operating in Egypt, providing a comprehensive range of banking and related financial services through a network of 93 branches and outlets in prominent cities in Egypt.

© Press Release 2013