First-ever HP digital clutch to debut on Fashion Week runway
DUBAI, United Arab Emirates: HP and world-renowned designer Vivienne Tam today announced they are working together to create a special edition notebook positioned to become the ultimate tech accessory for fashionistas around the globe.
Vivienne Tam and HP unveiled the design of the new must-have digital clutch on the catwalk at Tam's fashion show during New York's Fashion Week at Bryant Park.
The HP Vivienne Tam Special Edition notebook represents the first time a computer company has partnered with a globally renowned designer to create a notebook PC that offers all the style and power needed for a delightful technology experience. Tam also worked with HP to design the notebook's accessories and packaging.
"When I was approached by HP to create a special edition notebook, I could see the design in my head instantly," said Tam. "The notebook is a true reflection of the needs of a modern woman who cares about fashion but is also passionate about her technology. I wanted to create a notebook that would appeal to women of all ages, ethnicities and income levels across the globe."
The top of the notebook is gleaming red and bursting with peony flowers. The peony design is meticulously carried inside the notebook, under the keypad. The notebook also features a complementary embroidered storage sleeve that helps keep the exterior protected while being carried as a clutch.
The peony design features a unique blend of Asian and Western cultures, antiquity and modern style, technology and fashion. It was inspired by Tam's "China Chic" style, which is recognized from the runways in Milan to the Olympics in Beijing and represents her personal mantra to live well and be beautiful.
"The peony is the national flower of China. They are beautiful and symbolize prosperity, good fortune and happiness," said Tam. "Their many layers are similar to a modern woman who is as savvy in expressing herself with her personal style as she is with weaving technology into the fabric of her rich and multi-faceted life."
"The HP Vivienne Tam Special Edition notebook is the ultimate convergence of fashion, beautiful design and technology," said Elena Danici, Consumer Product Manager, PSG, HP Middle East. "Consumers today are driven as much by fashion, taste and design as they are by price, power and function. Our partnership with Vivienne Tam on this special edition will deliver on all fronts."
The HP Vivienne Tam Special Edition notebook is expected to be available early next year.
In addition to working with Tam on the new notebook design and accessories, HP today launched a fully integrated virtual experience to help fashionistas around the globe find design inspiration online. HP has created a virtual catwalk, a designer tour hosted by Tam, and a "design bot" gadget inspiring users to dress-up their computers with Tam-designed wallpaper, screensaver and icons, all of which is available now in the United States and in early October worldwide. The efforts were created in partnership with Glam.com and are available at www.tech-chic.com
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About Vivienne Tam
Vivienne Tam is a leading designer fashion house founded in 1994. The Company produces, designs and markets women's contemporary apparel distributed in major department stores, specialty stores and independent boutiques throughout the U.S. The Company also has a strong presence in the Asia Pacific region with over 30 freestanding stores and in-store boutiques.
The Vivienne Tam brand's unique positioning - designs that meld the aesthetic and feminine mystique of Asia with the spirit of the modern world - is well recognized in both the U.S. and Asia. The Company's philosophy is to create harmonious clothing that enhances one's personality while at the same time provide fashionable clothing for modern women that is beautifully designed, superior in quality, wearable, easy to travel with and affordable.
About HP
HP, the world's largest technology company, provides printing and personal computing products and IT services, software and solutions that simplify the technology experience for consumers and businesses. HP completed its acquisition of EDS on Aug. 26, 2008. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 1600 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Cairo, Ramallah, Qatar, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.
More information about HP in the Middle East is available at www.hp.com/me
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© Press Release 2008
