"HP LaserJet Pays You Back" - HP highlights the value created by LaserJet printers to SMBs across EMEA

Summer campaign helps SMBs unlock hidden value from their businesses

Dubai, July 6, 2010 - HP Middle East today unveiled the "HP LaserJet Pays You Back" global marketing campaign to demonstrate how an HP Color LaserJet Multifunction Printer (MFP) printing professional colour in your office pays you back.                  

The "HP LaserJet Pays You Back" campaign features a game-changing value proposition to illustrate the amazing return on investment (ROI) of an HP Color LaserJet Multifunction Printer: over time, the printer continues to pay customers back through energy, paper and toner savings.

The thought-provoking, fully integrated communications program combines social media, digital influencers and strategic partnerships including LinkedIn and International Data Group (IDG) to engage SMB and IT decision makers and broaden awareness of the HP LaserJet as a genuine business investment to the SMB community in the Middle East.

Unheralded heroes of business ROI

The campaign, which kicks off today, will run throughout the summer highlighting the measurable contribution of many other unheralded aspects of day-to-day business life that are able to generate quantifiable value.  Discussions and debate will be initiated throughout the region on whether, how and how much practices such as a morning coffee break, the walk to work, a trip to the gym, an attractive working environment or a drink after work (with or without colleagues!) contribute to workplace productivity.

As Amin Mortazavi, General Manager IPG, HP Middle East, explains, the campaign is about looking at products and practices which people typically consider as a cost in a different way.  

"Many of these day-to-day workplace activities are considered a simple expense, when - in reality they generate a positive and measurable contribution to the overall business.  As such, they can be considered as 'unheralded heroes' of office productivity, representing a fresh look at how we can view strategic investments in technology, personnel and every day costs," says Amin Mortazavi.

"In much the same way, HP LaserJet printers been returning value to businesses for over 25 years, making marketing campaigns more effective, reducing the level of paper and supplies consumed, consolidating devices and in turn using less energy than  competitive alternatives," he adds.

"This summer's HP LaserJet campaign highlights how - once purchased - HP LaserJet printers are an investment that continually pay your business back."

Highlights of the campaign include:

-          IDG partnership and  EMEA Small Business survey that will try to identify, measure and exploit practices and services experienced on a daily basis that in fact pay your business back

HP innovations that keep on giving

This past Spring HP launched three new printer series which continue to help pay businesses back by saving time, energy and paper.   The new series include the HP LaserJet Pro P1100 Printer series the HP LaserJet Pro M1130/M1210 Multifunction Printer (MFP) series and the HP LaserJet Pro P1566/P1606dn Printer series.

All three printer series include HP Smart Install.  HP's "plug and work" technology allows customers to save time by being able to begin printing in as little as two minutes by simply connecting a netbook, notebook or desktop PC to the printer with a USB cable - no CD is required.

The HP LaserJet Pro P 1100 Printer series - one of the most energy-efficient laser printers on the planet, can save up to 72 percent on energy costs versus its predecessor with HP Auto-On/Auto-Off Technology. The printers also use Original HP LaserJet print cartridges with energy-efficient toner for energy savings of up to 35 percent on every page versus earlier products.⁽⁵⁾

Instant-on Technology is also included on all three printer series, helping businesses get up to 50 percent in energy savings.

The HP LaserJet P1606dn offers users reliable duplex printing, saving users money and space by allowing them to print on both sides of the page, cutting paper use by up to 50 percent.

- Ends -

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP's  Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2010 and HP's other filings with the Securities and Exchange Commission, including but not limited to HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2009. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Editorial Contact
Kate Rowlinson, Promax PR
+971552835312
Kate.rowlinson@promaxpr.com

© Press Release 2010