DUBAI, United Arab Emirates, 4 June 2008 - HP Middle East today celebrated the 20th anniversary of the HP Deskjet printer, the world's top-selling printer brand.[1]

Relied on by more than 240 million customers around the world, the HP Deskjet-branded printer continues to outsell all other inkjet printers on the market 20 years after its first introduction.

"Twenty years after its first introduction, the HP Deskjet continues to deliver on its original value proposition of quality, reliability, affordability and ease of use," said Sherifa Hady, Consumer Business Manager, Imaging and Printing Group, HP Middle East. "We are thrilled by this achievement because it represents a very strong endorsement from our customers all over the world. Deskjets have successfully brought printing closer to consumers worldwide, making it the world's most loved printer."  

The HP DeskJet paved the way for HP to become the world leader in thermal inkjet technology. Today, the HP DeskJet continues to change the way people work with its latest models being Energy Star® compliant with ink cartridges newly molded from recycled plastic resins, while the mobile products allow printing directly from computers, PDAs, cameras, and memory cards.  

"It is celebration time at HP. What the DeskJet did - and is still doing today - is to open personal printing to everyone."

HP Deskjet advances through two decades

Launched in February 1988, the HP Deskjet was the world's first single-sheet, desktop printer. Originally priced at $995, the reliable HP Deskjet featured an average speed of just 2 pages per minute (ppm).[2]

Today, the HP Deskjet has transformed into a high-speed, lightweight printer with a multitude of features from wireless connectivity to intuitive software and hardware installation for quick and easy setup. Ideal for printing everyday document and photos, current HP Deskjet models print up to 36 ppm[1] with many priced at less than $100.[2]

A complete timeline of the HP Deskjet is available at www.hp.com/go/deskjet20 .

HP commemorates 20 years of innovation with new Deskjet launch

In conjunction with this anniversary, HP announced two new HP Deskjet printer series designed to make it easy for consumers to create, manage and publish their content. The HP Deskjet D2563 Printer and the HP Deskjet F4280 All-in-One Printer, Scanner, Copier, both designed with reliable, easy operation in mind.

  • HP Deskjet F4280 All-in-One Printer, Scanner, Copier - Affordable, compact and fast, the Deskjet F4280 lets you print, scan, and copy. It produces laser-quality black and vibrant color. Need to cancel a job at the last minute? Just press the Print Cancel button.

  • HP Deskjet D2563 Printer - Go beyond the basics with this easy-to-use, fast, dependable and affordable inkjet printer. Achieve laser-quality black prints and vivid photos with HP Vivera inks. It also features a print-cancel button for added convenience.

-Ends-

About HP
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $110.4 billion for the four fiscal quarters ended April 30, 2008. More information about HP (NYSE: HPQ) is available at www.hp.com .

About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 1100 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Cairo, Ramallah, Qatar, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.

More information about HP in the Middle East is available at www.hp.com/me   

To register for regular news update please visit HP Press lounge on www.hp.com/me/press  

[1] Sales results based on internal HP database results through 2007.

[2] After first page; see www.hp.com/go/inkjetprinter for details.

© Press Release 2008