Dubai, U.A.E., Date 13, February 2011 - Today HP announced the appointment of David Rozzio as the new Middle East Channel Manager (not including Saudi Arabia) for the Personal Systems Group (PSG). Rozzio, previously served as Channel Sales Support Manager for the Middle East where he gained valuable experience in the region.

Prior to moving to the U.A.E, Rozzio spent seven years with HP in Paris, France, where he held Category Management, Program Management and Sales Management positions.

During Rozzio's tenure with HP he has managed sales teams, educated customers and partners on HP products and services value proposition, and implemented change management procedures by moving the Partner Organization from a marketing role to a Sales Management role.

"We are delighted to announce David as the new HP PSG Middle East Channel Manager," said Salim Ziade, HP PSG General Manager ME, "His track record of results, leadership and level of expertise is critical to our growth in the region."

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