Dubai, UAE, June 21, 2011 - HP today announced that Middle East telecoms giant Etisalat has been selected as one of its eight 2010 EMEA Business Optimization Champions.
Picked by a panel of HP business and technology leaders, EMEA Business Optimization Champions are selected based on the delivery of exceptional business value using HP software and solutions, with measurable improvement in IT and business outcomes.
Etisalat was chosen as a champion because its solution demonstrated a fast and efficient way of generating returns and benefits for company and customer alike. Etisalat's solution implemented a service level management (SLM) platform built on a range of HP software, including HP Service Manager software, Universal CMDB software, Discovery and Dependency Mapping software as well as HP Operations Manager, Network Node Manager and Performance Insight software.
The complete solution provided Etisalat with a centralized service view of customer networks, enabling the company to monitor and manage service level agreements and aiding the connection of UAE businesses with new markets.
"With HP Software, Etisalat experienced positive outcomes that included 18 support teams across the UAE. The major achievements were on the improvements of the quality of service enabling proactive monitoring on the customers equipments, as well as automatic ticket notification and assignments to the respective teams along with the possibility of automatically notifying customers via SMS and email to assure the transparency," said Mr. Nasser Salim, SVP/Information Technology, Etisalat. "In addition, Etisalat was able to offer corporate customers service level agreements while also significantly cutting the time required to gather customer network link information, and reduce the average time to repair of network faults."
"At HP we applaud businesses such as Etisalat that are challenging and transforming business practices by using and investing in a range of technological solutions," added Abbass Tarraf, Country Manager, HP Software- UAE & Oman.
Etisalat is headquartered in the UAE, and is one of the largest telecoms companies in the world, as well as the leading operator in the Middle East and Africa.
-Ends-
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
Editorial Contacts
Lana El Husseini
HP Middle East
+ 971 4 391 6000
lana.el-husseini@hp.com
Komal Manglani or
Iman Ahmed
ASDA'A Burson Marsteller
+971 4 334 4550
k.manglani@asdaa.com
i.ahmed@asdaa.com
Hewlett‑Packard Middle East
PO Box 17295
Dubai Internet City
Dubai
www.hp.com/me
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2010 and HP's other filings with the Securities and Exchange Commission, including but not limited to HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2009. HP assumes no obligation and does not intend to update these forward-looking statements.
© 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
© Press Release 2011



















