Dubai: HORECA Trade, a Bidfood Group company – the UAE’s leading exclusive multi-channel foodservice provider of international F&B brands – announced a new distribution agreement with Ferrero Gulf to supply its brands to the UAE’s foodservice channels.
Commenting on the new partnership, Bidfood Middle East Chief Commercial Officer East, Wael Al Jamil, said: “We are delighted to partner with Nutella, a brand that has incessantly delivered the highest-quality products across the world. With our extensive distribution network spread across the country, this collaboration will expand the Nutella’s reach among local foodservice channels.”
Adding to Al Jamil's statement on the fellowship, Ferrero Gulf Food Service Regional Sales Manager, Simone Frizzi said: “With this partnership, we will be able to benefit from HORECA Trade’s sizeable network, dedicated people and first-rate leadership to penetrate the local foodservice channels. We are pleased to be teaming up with a company with such commanding market presence and superior standing in the F&B industry.”
Bidfood Middle East currently operates in 5 markets via the Bidfood stand-alone commercial entities in every market - HORECA Trade (UAE, Oman, Bahrain), Al Diyafa (KSA) and Bidfood (Jordan). Bidfood ME collaborates with major brands such as illy Coffee, Sweet Street Desserts, San Pellegrino Waters, Lamb Weston, Monin, Fonterra, Bridor Bakery, General Mills and several other renowned brands.
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About HORECA Trade
HORECA Trade, a part of JSE-listed Bidfood Group, is the leading food distributor and beverage supplier in the UAE. It is present in all seven Emirates, and offers premium quality F&B foodservice to the UAE market through an extensive brand portfolio of 25 accounts pertaining to bakery, dairy products, seafood, meat, and beverage items. HORECA Trade has been aggressively expanding its product offerings through exclusive partnerships and distribution deals with a number of locally-and-internationally recognized brands including Lamb Weston, S. Pellegrino, Fonterra, Sweet Street, BMB, Rosedale, CSM, Pacific West, Sohat, and more.
About Ferrero
Founded as a family business in Alba, Italy in 1946, Ferrero is the third-largest company in the global chocolate confectionary market, with global sales of over $12 billion, distribution across over 170 countries, and a workforce of more than 30,000 people across 55 countries. Since the beginning, in Ferrero, innovation combines modern methods with ancient passion, permeating all steps of the value chain, from research and development to the final product. Nutella, Ferrero Rocher, Raffaello, Tic Tac and the Kinder line (Kinder Surprise, Kinder Joy, Kinder Bueno, Kinder Chocolate, Kinder Milk Slice, Kinder Pingui, Kinder Delice) are some of the Ferrero products best known and appreciated by consumers all around the world.
For interviews request and more information, please contact:
Khawla Mohammed
Press Office - HORECA Trade
Email: press@outreachcomm.com
Contact No: 00971 55 9137666
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