Sweet & Snack Industry Event Provides Important Business Growth Opportunities
Dubai, United Arab Emirates: His Excellency Khalid Ahmed bin Sulayem, Director General, Department of Tourism and Commerce Marketing (DTCM), opened Sweets Middle East and SnackTec Middle East this morning signaling the start of the industry’s most important business networking event.
Thousands of trade visitors will be attending Sweets Middle East and SnackTec Middle East to source the latest and best sweet and snack products for the region’s booming sweets and confectionery market.
Sweets Middle East runs from 2 – 4 November 2009 at the Dubai International Convention and Exhibition Centre alongside Sweet & SnackTec Middle East. The exhibitions are organised by Dubai World Trade Centre in conjunction with Koelnmesse, organiser of the world’s leading confectionery show ISM.
“We are honoured that His Excellency Khalid Ahmed bin Sulayem joined us to open the third edition of Sweets Middle East and Sweet & SnackTec Middle East and to meet with many of the international and regional companies looking to expand their business operations in the region,” said Trixee Loh, Senior Vice President, Exhibitions, Dubai World Trade Centre. “We are also delighted that Dubai Municipality have provided so much support for local businesses seeking to export food products around the world.’’
More than 150 companies from 35 participating countries will be exhibiting with new participation from Azerbaijan, Bulgaria, Czech Republic, Denmark, Hong Kong, Lithuania, Portugal, Singapore, Spain and the United Kingdom.
To cater for this growing international trade, Dubai Municipality will be hosting an ‘International Buyer’s Centre’ during the event where experienced staff will be on hand to provide advice and guidance on the opportunities abroad as well as providing on-site support to international exhibitors at the show who are looking to sell food in Dubai.
In addition to the new International Buyer’s Centre, Dubai Municipality is also helping to organise an Educational Workshop on ‘Understanding Food Trade Regulations in Dubai’ to provide further support and guidance to the hundreds of international companies who will be showcasing their latest products at the show.
Top speakers include Mr. Basher Hassan Yousif, Acting Head of Food Studies and Planning Unit Food Control Department, Dubai Municipality, Dr. Ahmet Anbarci, Associate Director Scientific, Regulatory Affairs & Nutrition Applications CEEMA, Kraft Foods, Ashraf Shehata, Scientific & Regulatory Affairs Manager, Mars – Africa, India & Middle East and Beat Stettler, Quality Systems Manager, Nestlé Middle East.
Other features at Sweets Middle East and Sweet & SnackTec Middle East include Live Dessert Demonstrations and Chocolate Tasting from international chefs, who will be showcasing new methods using molecular techniques involving nitrogen, calcium and sodium alginate.
Sweets Middle East and Sweet & SnackTec Middle East continues today and through to 4 November 2009 at the Dubai International Convention and Exhibition Centre. The exhibition is for Trade and Business Professionals only and will be open on 2 and 3 November 2009 from 10am - 6pm. On 4 November 2009 the show will open at 10am and close at 5pm. General public and persons under the age of 18 will not be permitted entry. For more information please visit: www.sweetsmiddleeast.com and www.sweetsnacktecmiddleeast.com
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About Sweets Middle East
Website: www.sweetsmiddleeast.com & www.sweetsmiddleeast.ae
Dubai World Trade Centre (DWTC) and Koelnmesse GmbH present Sweets Middle East 2009, held in Hall 2 at the Dubai International Convention and Exhibition Centre from 2 - 4 November 2009.
DWTC together with Koelnmesse, supported by the International Sweets and Biscuits Association (AISM), have based Sweets Middle East on a very successful model, ISM in Cologne. Accordingly, the Dubai event will showcase a wide, global range of confectionery, snack products, ice cream, and raw pastes.
About Sweet & SnackTec Middle East
Website: www.sweetsnacktecmiddleeast.com & www.sweetsnacktecmiddleeast.ae
Dubai World Trade Centre (DWTC) and Koelnmesse GmbH present Sweet & SnackTec Middle East 2009. The 1st International Exhibition for Processing, Manufacturing and Packaging for the Sweets, Confectionery and Snack Industry, held in hall 2 at the Dubai International Convention and Exhibition Centre, will run concurrent to Sweets Middle East from 2 - 4 November 2009.
It is the ideal platform for producers, suppliers, importers & exporters of the sweets, confectionery and snack machinery industry from across the MENA region and GCC countries.
About Dubai World Trade Centre (DWTC)
www.dwtc.com
As the organiser of Sweets Middle East and Sweet & SnackTec Middle East, Dubai World Trade Centre offers more than 30 years’ experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region.
Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the region’s leading trade bodies and industry associations to ensure that all conferences deliver full value and are built upon the real needs of their specific sector.
For more information, please contact:
Jon Barber
Public Relations Manager - Exhibitions & Events Department
Dubai World Trade Centre
P.O.Box 9292,
Dubai,
United Arab Emirates
Tel: (Dir): +971 4 308 6124
Fax: +971 4 3188607
E-mail: Jon.Barber@dwtc.com
Web: www.sweetsmiddleeast.com & www.sweetsnacktecmiddleest.com
© Press Release 2009
