Dubai, United Arab Emirates. 19 November, 2009: Hino Motors Ltd has officially launched their first regional technical training centre in Sharjah Airport International Free Zone at an inauguration ceremony attended by regional Hino distributors and senior Hino Motors Ltd management.

The company which has been present in the Middle East since 1970 has grown dramatically

expanding its product offering from heavy duty trucks to medium and light duty trucks. In 2005 Hino sold 2,245 units in the Middle East which more than doubled in 2008 with a total of 4,896 units.  

Mr Takeshi Kumeda, Hino Motors Ltd, General Manager, Middle East Office, "In view of this increase in sales and growth of our dealer network across the region, it is essential Hino Motors Ltd offer the appropriate support network to facilitate this continued growth. We believe this new facility demonstrates our confidence in the region and will provide Hino customers with further peace of mind that they are receiving the best after-sales service."

The centre, which will be run by Japanese instructors and employs the latest technology, will follow Hino's policy of 'customer first' that underpins its successful global operations. Technicians and engineers from across the region will develop their skills technically and on a customer service level as well as receiving guidance in their personal development and career progress.

Mr Kumeda added: "Our company vision is to position Hino as a truly global brand for all customers offering the best quality products coupled with the best after-sales service."

-Ends-  

About Hino Motors, Ltd:
Hino Motors, Ltd is the leading manufacturer of commercial trucks and buses. Hino has produced a whole series of commercial vehicles which power the transportation industry. It develops, manufactures and markets diesel trucks and buses.

Hino in the Middle East　

  • In the end of 1960s and beginning of 1970s, Hino introduced heavy duty trucks to the U.A.E, Saudi Arabia, Kuwait and Oman markets through newly appointed distributors.

  • In end of 1970s, Hino launched a particular model for Middle East market model named Hino ZY. This vehicle demonstrated outstanding reliability and durability to become the bestselling Hino truck in Middle East. This model sold more than 15,000 units and can still be seen on the road today.

  • In 2003 Hino introduced the new medium duty truck Hino 500 series.

  • In 2004 Hino introduced the new heavy duty truck Hino 700 series featuring the technologically advanced complete electronic control engine.

  • In 2007 Hino launched the light duty truck Hino 300 series offering a full line up from 6.5 ton G.V.W to 100 ton G.C.W.

  • Sales demonstrated dramatic growth during the period from 2005 - 2008.

2005; 2,245 units, 2006: 2,872, 2007, 4785, 2008, 4,896

For further information please contact:
Hino Motors, Ltd
Middle East Office /Hino Training Center-Middle East
Mr. Takeshi Kumeda / General Manager
TEL: 06-557-5495
FAX: 06-557-5497

© Press Release 2010