World's largest general use car rental brand capitalising on 1.2 million RAK visitors
Dubai, 1 April, 2014: As part of Hertz's continuous expansion, the company has announced the opening of a new car rental location in booming Ras Al Khaimah, a move aimed to capitalise on the increasing number of tourists visiting the emirate.
With 1.2 million tourists visiting the region last year and an expected population growth of 4.7% by 2015, Ras Al Khaimah is quickly establishing itself as the emerging destination of the UAE, according to Ras Al Khaimah Tourism Development Authority.
Less than an hour's drive from Dubai International Airport, the new Hertz UAE branch inside Al Hamra Mall is situated within the boundaries of Al Hamra Village, the most popular community in the Northern Emirates.
Nigel Johnson, Managing Director of Hertz UAE, said: "This new Hertz UAE branch in Ras Al Khaimah is in line with the surge in tourism to the area, as well as the renewed confidence in the UAE property market. With five hotels and Al Hamra Golf Club all within a five minute walk from the new car rental location, the strategic location inside the Al Hamra Mall ensures that Hertz can be closer to the customer.
"We have experienced significant growth in business in 2013, and opening up a location in one of the busiest malls in Ras Al Khaimah will ensure we can enhance our presence in 2014, both in the Northern Emirates and across the UAE."
With 70% of tourists coming from Germany, Russia and the UAE, Ras Al Khaimah is aiming to have 10,000 hotel rooms available by 2016 to accommodate its growing number of holidaymakers attracted to its beautiful landscapes, outdoor activities, distinguished geographical location and all-year round climate.
"Having a car rental outlet in a prime location such as Al Hamra Mall is great for promoting tourism in Ras Al Khaimah," said Steven Rice, CEO of Ras Al Khaimah Tourism Development Authority. "It will be extremely accessible for tourists and residents alike and will give people the opportunity to explore the region's unique combination of desert, mountains and more than 64 kilometres of natural coastline."
"As a result of the government's strategic focus on developing the emirate's tourism offering, Ras Al Khaimah has attracted investments from major international brands, and this year alone we have seen three new leading hotels open on Al Marjan Island. Tourism and development are on the rise and it's a very exciting time."
Caption: Hertz has today opened a new car rental branch at Al Hamra Mall, Ras Al Khaimah.
About Hertz
The Hertz Corporation operates its car rental business through Hertz, the largest worldwide airport general use car rental brand, and its Dollar, Thrifty and Firefly brands from over 11,500 corporate, franchisee, and licensee locations in approximately 145 countries in North America, Latin America, Europe, Middle East, Africa, Asia, Australia and New Zealand. Hertz is the number one airport car rental brand in the U.S. and at 130 major airports in Europe.
Hertz is in its 96th year of delivering quality car rental solutions to leisure and corporate customers. Product and service innovations such as Gold Plus Rewards, Worldwide Online Check-in, Carfirmations, Mobile Wi-Fi, NeverLost® satellite navigation systems, and unique cars offered through the company's Dream, Green, Family, Fun/Adrenaline and Prestige Collections, set Hertz apart from the competition.
About Hertz Middle East and Africa
Hertz has a strong presence in the Middle East and Africa region, with 11 Hertz franchisees in the Middle East and 23 in Africa, and a total of 66 locations in the Middle East and 161 outlets in Africa, offering a wide range of car rental and leasing services. Hertz locations across the region offer customers the most modern fleet of vehicles in the market, with a focus on quality, safety and reliability.
For further press information please contact:
Sarah Brook / Gareth Wright
Total Communications
Tel: + 971 4 428 1502
Email:sarahb@totalcompr.ae/gareth@totalcompr.ae
© Press Release 2014
