Heliozid Oce, the Middle East joint venture of Océ Technologies have signed up with Giffin Graphics to promote Océ digital solutions. Giffin Graphics will address the Graphic Arts and Offset Print segment in GCC where they have a strong presence.
Giffin Graphics has been in the business of selling and maintaing professional printing equipments for over 30 years. They will now extend their offerings by promoting the Oce range of professional print solutions in the UAE, Oman, Bahrain and Qatar, where they have their own offices with functional sales and service teams. The machines will be sold as well as maintained by the Giffin Graphics team who will be trained & supported by Oce.
"We are very positive about our strategic alliance with Giffin Graphics. They are the ideal company to partner with as they have the experience, understanding and reach into professional printing segments" said Rakesh Soman, Business Development Manager, Heliozid Oce Middle East.
In the given market conditions, professional printers have to create a higher value proposition with innovative solutions through special and personalised jobs. This is only possible with the use of digital technology. Giffin Graphics are well positioned to address the need for a complimentary digital growth path which is voiced by their exisiting and prospective customer base.
Digital printing has clear advatages in terms of turn-around time, creative options, use of innovative & textured media, personalisation and minimum run starting from one. It also requires lesser human intervention for caliberation, processing and production, making the process a very interesting alternative for short and medium runs as well as specialzed jobs.
"Oce Digital Print solutions for the professional print segment will complement our portfolio and enable us to offer a full value proposition to our customers. Océ is known for innovative solutions and their relaible engines. Customers can expect unmatched effeciency & productivity with Oce." said Mr. Najib F. Awad, Deputy General Manager - Sales, Giffin Graphics.
The begining of the new relationship was seen at the Gulf Print 2009 where Oce VarioPrint 6250 and Oce CPS 900 Platinum were displayed and demonstrated on the Giffin Graphics exhibition stand. During the four days of the exhibition, there was live demonstration of duplex printing on creative media on both the machines. The Océ VarioPrint range of printers are B&W with an option to have cut sheet as well as roll feed of paper whereas the Oce CPS range are cut sheet color printing presses supporting paper size upto A3+.
Demonstrated on the show was the perfect front-back registration on extra thin paper applicable for book printing and leaflet printing on the VarioPrint 6000 series. This is made possible with the Océ Gemini instant duplex printing technology.
Demonstrated on the CPS printer was printing on creative and structured media. The perfect printing on uneven surface is made possible with the Océ CopyPress technology that presses the toner particles into the surface of the paper unlike other technologies that place the toner as a layer over the paper surface. The technology produces secure prints with longer life and no toner cracks on folding.
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About Heliozid Oce
Heliozid Oce was established in 1967 as a joint venture between the leading IT solutions company Oce N.V. of Netherlands and Heliozid of Lebanon. Oce, a market leader in the European and American markets, needed a platform to reinforce its leadership in the Middle East and Heliozid came forward as an ideal partner.
In the last 40 years the company has gained presence in over 10 countries in the Middle East. There are three direct offices of Heliozid Océ in Lebanon, Kingdom of Saudi Arabia and United Arab Emirates, whereas, Oman, Qatar, Bahrain, Kuwait, Yemen, Jordan and Iraq have authorized distributors and service providers.
With its collective team of 200 trained professionals across the Midle East the company provides document management solutions and after sales support to over 12,000 users in the region. Heliozid Oce Emirates was established in UAE in the year 2007 to promote Océ products and provide after sales support in the UAE market.
About Oce
The product offerings of Oce comprise printers with scanners, peripheral equipment, document management software, inks, toners and printing media, services in the area of system integration and outsourcing of document management activities and the leasing of printing systems. The broad and comprehensinve product portfolio consists of a core range of products developed by the company itself for the wide format and for the high and very high volume segments of the small format
Oce is commercially active in over 90 countries; in more than 30 of these it has its own sales and service organisations, In Europe, the United States and Canada Oce has its own research and manufacturing facilities. In 2008 Océ, which has nearly 24,000 employees, achieved revenues of around €3 billion .
About Giffin Graphics
Established in 1978, when the Gulf's printing and graphic arts Industry was only just evolving, Giffin Graphics has emerged as one of the region's leading suppliers in this arena. Helping customers make the right impression is what Giffin Graphics is all about.
Based in the UAE, Giffin Graphics is no stranger to rapid development, and it is our forward-thinking, innovative attitude combined with our ability to embrace change, that secured us an enviable position in the market. With perseverance, commitment and total client focus, Giffin Graphics proudly claims to be the pioneer supplier in the printing and graphics arts industry in the whole GCC.
Through market knowledge and close follow up of latest technologies in the printing and graphic arts world, Giffin Graphics manages to hold the reigns of leadership and provide its valued clients with the latest equipment, products and services available in the industry.
For more information please contact:
Manika Misra
Heliozid Oce Emirates
Marketing Consultant
Tel. +971 4 29 54 361
Fax +971 4 29 54 362
Email: manika.misra@oce.ae
© Press Release 2009
