Making the water experience more intense and everyday life easier

Dubai, March 16, 2015

Hansgrohe, the German Bathroom Specialist, showcased innovation fireworks with its latest Select range for kitchens and washbasin, Axor Citterio E and Axor Starck V range on show at ISH Frankfurt/Main. Hansgrohe is a regular exhibitor at ISH - the world's biggest specialist trade fair for the sanitation, heating and air-conditioning industry bringing together key providers of note from around the world.

"Our innovations for bathrooms and kitchens give our customers genuine added value," says Richard Grohe, Deputy CEO of Hansgrohe SE.  "After all, they make everyday life in kitchens and bathrooms easier and enable us to use water more efficiently. They intensify the water experience and provide completely new solutions in the field of shower design."

A single button revolutionizes bathrooms and kitchens

With Hansgrohe Select, the company was one of the first in the industry to bring the touch of a button convenience to bathroom mixers. This operating concept of Select button will now be expanded to washbasins and kitchens. "Pushing a button is simple and intuitive," says Richard Grohe, explaining the idea behind Hansgrohe Select. "The overwhelming response to our Hansgrohe Select showers and thermostats inspired us to further develop the concept." This has resulted in washbasin and kitchen mixers which improve the workflow in the kitchen making them more efficient. "Moreover, users can simply and intuitively optimize their water and energy consumption," says Richard Grohe.

Water in its most vital form

The novelties of the Axor brand include the Axor Citterio E collection along with the new add-on program Axor Universal Accessories. Both were developed by the designer brand of Hansgrohe SE in collaboration with Antonio Citterio, who once again proves his skillful mastery of elegance and supreme quality.

Axor Starck V accentuates the power and beauty of water to its absolute prime and sophistication. The glass mixer featuring a visible water vortex is more of a fountain than a faucet and being presented at the ISH 2015 for the first time with three new spout versions. Diamond and facet cuts crown the organic design from Philippe Starck; a new porcelain spout lends the mixer a gentle appearance.

-Ends-

Within the international Hansgrohe Group, Hansgrohe is the premium brand for bathroom and kitchen fixtures, showers and shower systems as well as thermostat and plumbing technology. Winners of numerous awards throughout the world, the brand's products stand for modern technologies, innovative design and a superlative level of functional quality. This explains the success of the brand as a market leader in the shower segment and as one of the leading manufacturers of fixtures. With inventions such as the shower bar, adjustable spray types, the QuickClean function, the AirPower or the EcoSmart technology as well as the convenient Select technology, Hansgrohe is regarded as one of the leading innovators in the international sanitation industry.

Find out more about Hansgrohe SE and its brands Hansgrohe and Axor on www.facebook.com/hansgrohe
www.twitter.com/hansgrohe_pr

Design leader in the sanitary industry
In the current ranking of the International Forum Design (iF) of the world's best enterprises in the field of design, Hansgrohe SE is in 17th position among 2,000 companies. With a score of 540 points, the Schiltach-based bathroom mixers and shower specialist even outperforms such enterprises as Volkswagen, Hewlett Packard and adidas and leads the design hit list in the sanitary industry.www.hansgrohe.com/design

Media Contact:                     
Sahithya Shetty
Edelman UAE
Phone: +971 50 665 3607
E-Mail: sahithya.shetty@edelman.com
www.hansgrohe-middleeast.com

© Press Release 2015