Xbox 360 rolls out Halo 3 Pre-Order Campaign at GITEX Shoppers
Most Anticipated Title of 2007 Released to Manufacturing, Begins Final March to Xbox 360
Halo 3 to shatter day-one entertainment sales records
Dubai, 5 September, 2007 - The wait is almost over. "Halo 3," the final chapter in the groundbreaking "Halo" trilogy and the most anticipated game release of 2007, has been released to manufacturing. Microsoft Xbox 360 has officially announced the Middle East's chance to pre-order Halo 3, which is to be launched on September 26, 2007. The Pre-Order for Halo 3 will start on day 1 of GITEX Shoppers, September 6, 2007. "Halo 3," has already set new records as the fastest preordered game in history and has exceeded one million presales in North America alone.
The title is set to shatter day-one entertainment sales records when it is released worldwide beginning Tuesday, Sept. 25 and in the Middle East on Sept 26. Three years in the making by renowned developer Bungie Studios, "Halo 3" is now finished and will begin its journey to store shelves around the world in less than four weeks.
"This is a huge milestone for us and a big cause for celebration at Bungie and Microsoft Game Studios," said Harold Ryan, Studio Head at Bungie Studios. "This is the game we've always wanted to make and certainly the best game our studio has developed. We can't wait for gamers to get their hands on it on Sept. 25."
Acclaiming itself amongst the extensive library of Xbox 360 games, Halo 3 will be the new game wanted by all. Xbox 360 currently has 160 exclusive titles as well as up to 300 gaming titles, in all genres of gaming; Action, Adventure, Compilation, Family, Fighting, Music, Platform, Racing, RPG, Shooter, Simulation, Sports, and Strategy. Halo 3 will give the player the only fighting chance to save the 'Halo world'.
Created by legendary developer Bungie Studios and exclusive to the Xbox 360™ video game and entertainment system, "Halo 3" will set a new standard for interactive storytelling and social gaming by engaging consumers worldwide in Master Chief's epic battle to save humankind. In November 2004, the world's view of video games changed forever with the release of "Halo 2," which generated a record-setting $125 million (U.S.) in sales within the first 24 hours and changed the way people think about interactive entertainment.
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About Xbox 360
Xbox 360 is the most powerful video game and entertainment system, delivering the best games, and unique digital entertainment experiences that revolve around gamers. The system was first launched in North America, Europe and Japan in 2005 and then in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006. More information can be found online at http://www.xbox.com/xbox360.
About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft, Xbox and Xbox 360 are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
For more information, please contact:
Tarek El-Moukachar
Asda'a Public Relations
b-taem@microsoft.com
t.elmoukachar@asdaa.com
© Press Release 2007
