After fifteen years with South Africa's leading IT distribution group, MB Technologies, where he was credited with much of the growth and success of the group, Guy Whitcroft is to take up the post of Chief Operating Officer with the Middle East's leading distribution group, APTEC Holdings.
APTEC has recently been featured prominently in the news following its acquisition of the Tech Data Middle East business, which had revenues of some US$360M last year. The group which operate across the Middle East, Turkey and North Africa, comprises ten companies: APTEC Distribution, TDME (Track Distribution M.E. - the former Tech Data Middle East business), ATS (Advanced Technology Services), AKS (APTEC Kiosk Services), Brightec, Aptec Mobile, Aptec Egypt, Aptec Saudi, Aptec Lebanon and Aptec Turkey.
Whitcroft has had over thirty years of IT experience covering all aspects of the industry, from technical through sales and marketing to executive management, with vendors, distributors, resellers and end-users. He joined Tarsus Technologies from HiPerformance Systems (previously HP South Africa) in 1992, his first task was to set up Compaq distribution in the country.
His role quickly expanded to cover responsibility for all sales, marketing and technical issues at Tarsus, before being appointed Managing Director in 1997.
After 9 years heading up Tarsus, Whitcroft joined the holding company, MB Technologies, last year to take on responsibility for developing and new businesses. He has recently played a key role in establishing the joint venture with Ingram Micro and the consequent restructuring of Storgate, as well as launching a new IT Security distributor, NetDefense.
Commenting on his new role at APTEC, which he starts in June, Whitcroft said, "I've known APTEC and its Chairman, Dr Ali Baghdadi, for over five years and am delighted to be joining the group at this very exciting time in its development. There is no question that APTEC is positioned to be able to take full advantage of the rapid growth in the IT market throughout the MENAT region and I am forward to working with the strong team at APTEC to maximise the opportunities available to us."
"I am excited that Guy is joining our management team. To become a key player on the Global stage of the IT industry, you need to have the best and the most experienced management." Said Ali Baghdadi, CEO of Aptec.
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About Aptec:
APTEC Holdings, based in Dubai International Finance Centre (www.difc.ae), operates across the Middle East, Turkey and North Africa. It comprises ten
companies: APTEC Distribution, TD ME (Track Distribution M.E. - the former IT distribution business of Tech Data Middle East), Advanced Technology Services (ATS) an IT security consulting and services company to the channel, Aptec Kiosk Services (AKS) a provider of self-service kiosk solutions, Brightec, APTEC's joint venture with Brightstar Corp., a global leader in wireless distribution and supply chain solutions for Telephony, Aptec Mobile, the well known mobile phone company, Aptec Egypt, Aptec Saudi, Aptec Lebanon and Aptec Turkey.
APTEC was formed in 1980 in the UK, and has operated in the Middle East for 20 years. Its extensive distribution network of leading computing and telecom brands throughout the region is supported by six warehousing facilities in the UAE, Saudi Arabia, Egypt, Kuwait, Lebanon and Turkey.
Among the products it distributes are those from Acer, Cisco, Oracle, CA, D-Link, IBM, Lenovo, HP, 3Com, 3M, Computer Associates, Microsoft, Symantec, McAfee, Western Digital, BenQ, Logitech, Sun Microsystems, Lexmark and Avaya. www.apteconline.com ,www.apteconline.com
For More information, contact:
Kamlesh Lal
Klal@aptecme.com
© Press Release 2007
