• Gupshup the global leader in conversational engagement recently ventured into the UAE~ For immediate release

Dubai, UAE: Gupshup, the global leader in conversational engagement strengthened its Middle East presence with the acquisition of Knowlarity Communications, a global leader in cloud communications, offering cloud telephony, contact center automation, AI-powered voice assistants and speech analytics solutions to over 6,000 customers across 65 countries.

Gupshup is already seeing tremendous growth in the region. With voice technology reforming the customer experience in the MENA, this acquisition by Gupshup will make sure that with AI voice technology customer can effortlessly connect with businesses and get support or post-sales assistance. This technology will make sure that response times of businesses to customers are reduced and this will eventually help businesses retain customers. With the addition of Knowlarity’s products, Gupshup will now be able to help businesses build seamless conversational experiences across both messaging and voice channels.

Speaking about the acquisition and how it would help Middle East Market, Beerud Sheth, co-founder and CEO, Gupshup, said,” As business-to-consumer engagement becomes conversational, Gupshup is busy enabling more ways for businesses to deliver rich experiences. With the addition of Knowlarity’s products, our customers in Middle East and across the world will now be able to build seamless conversational experiences across both messaging and voice channels. A large number of large businesses and SMEs across sectors in the Middle East are starting to integrate AI technologies into their business and we see a huge potential for our business in the Middle East market.” “We at Knowlarity are excited to be a part of Gupshup. This will lead to richer experiences for our existing and future customers along with product enrichment and significant geographic expansion opportunities. Our customer-centric, innovation-focused cultures are perfectly aligned and we see significant synergies and new products emerging from the combination of two great teams,” said Yatish Mehrotra, CEO, Knowlarity.

Customers want to be able to communicate with enterprises in text, voice, and other channels of choice. Knowlarity is the pioneer of enterprise telephony in emerging markets. Gupshup is the market leader in messaging. Gupshup's acquisition of Knowlarity creates the largest and most advanced communication leader in the fast-growing emerging market economies,” said Ambarish Gupta, co-founder of Knowlarity.

The UAE, Saudi Arabia and Qatar, in particular, have demonstrated strong commitment towards the development and implementation of AI technologies. Businesses in these parts of the region have been investing heavily in new technology, supported by governments as early consumers of the technology. According to a latest PwC report on AI market in Middle East, the Middle East is expected to accrue 2% of the total global benefits of AI in 2030. This is equivalent to US$320 billion.

In 2021, Gupshup became a Unicorn with a valuation of $1.4 billion and raised $340 million from Tiger Global, Fidelity Management and Research Co. LLC and other marquee global investors. This is Gupshup’s second acquisition in the last four months, following the acquisition of Dotgo, the world’s leading RCS (Rich Communications Services) platform.

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About GUPSHUP

Headquartered in Silicon Valley, Gupshup is the leading smart messaging platform. Gupshup enables businesses build engaging conversational experiences seamlessly across 30+ messaging channels using a single API. Gupshup offers an easy-to-use Omni channel messaging API, advanced bot-building platform and mobile marketing tools. Gupshup's messaging platform handles over 6 billion messages per month enabling over 39,600 businesses send messages to nearly a billion users across channels including SMS, Voice, Instagram, WhatsApp, Mobile Web, Android, RCS, FB Messenger, Twitter, Telegram, Instagram, WeChat and In-app. Gupshup's constant innovation enables it to offer market leading features on its platform, enabling developers to build Interactive, Programmable, Omni-channel messaging services.

MEDIA ENQUIRIES
For further information, interview requests and images please contact:
HARI GOVINDARAJAN
Communications Manager, Gupshup
Email: hari.govindrajan@gupshup.io 

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