• Qualifications will enhance job prospects and employability for course attendants
  • Aim of the partnership to contribute to the UAE Vision 2021 and National Program for Happiness and Wellbeing, by improving the customer experience in banks across the country 

Dubai, UAE: Leading Gulf recruitment and training provider NADIA Global has started a new partnership with internationally accredited organization RBA International, to enhance the skills of bankers in the region through providing world-class training courses, and in turn improve the customer service that people receive on a daily basis. This will contribute to the UAE Government’s aims to elevate standards to reach the top five happiest countries in the world by 2021.

UAE customers are generally happy with their banks, with a 2018 yallacompare survey suggesting 80% of customers in the country would recommend their existing bank. However, there is still work to be done, to ensure as many customers are satisfied with their banks as possible and receiving the best banking practices and guidance.

One of the main aims of the partnership is to improve the skills of bankers and the customer experience they provide. NADIA Global CEO, Deepak Ahuja, has over 20 years of experience working in the banking sector across the UAE and made it his number one mission upon taking the role of CEO in September 2018 at the Gulf’s leading recruitment and training company, to develop a world-class certification programme for bankers in the region. By agreeing an exclusive partnership with RBA International, to provide professional qualifications and certifications, NADIA Global sets a new standard in retail banking training in the UAE.

Deepak Ahuja, NADIA Global CEO: “Most people use banks or banking services every day and it is one of the few professions that we share our personal and private details with. Lawyers, doctors and accountants must all attain minimum qualifications and standards, but for retail bankers, this doesn’t apply. While it might not currently be a regulatory standard, we believe that providing such training and globally-accredited courses, it can only improve banking practices and ensure customer satisfaction and happiness. We think this is of great benefit to over 25,000 retail bankers who are currently located in the UAE.”

“In addition, for each individual who takes part in the RBA International professional retail banking courses, it helps to improve their practical job skills and employability. In a time when banks are merging and the competition for jobs is high, having additional qualifications can provide an advantage when trying to secure employment and seek promotion.”

As a leader in the training and recruitment industry in the UAE for the last 35 years, NADIA Global is at the forefront of bringing world-class training and certification to the Gulf region. The new courses are exam-based and conducted online with additional classroom sessions to achieve certification by RBA International. Whether they plan to join the retail banking industry or have worked in the industry for many years, the tiered courses will provide training that will improve performance, accountability and customer service. Students will require six months to complete a programme, spending approximately seven hours per week on study and subsequent examinations.

Evelyn Hunter, CEO, RBA International said: “RBA International is proud and honoured to be working with NADIA Global. We share a common vision for the professional development of retail bankers in the Gulf region and look forward to building a long-term partnership with a depth of local experience and insight. RBA International is dedicated to enabling the highest standards of professionalism in the conduct of retail banking and we believe that banks in the region attach great importance to providing their customers with world-class standards.”


For more information on the retail banking programs, please visit: www.nadiaretailbanking.com 

About NADIA Global

Established in 1983, NADIA Global is the largest and most accomplished Recruitment Agency and Training Institute in the UAE, GCC and Middle East and has been instrumental in shaping human capital and talent development in the region for over 35 years. NADIA Global has successfully placed, trained and empowered more than 1 million professionals making it a driving force for success and career growth in the region.


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About Retail Banking Academy International

RBA International is the only educational and professional body in the world dedicated to certification and training in retail banking. It was founded in the belief, that retail banking is a profession. And to promote the status of retail bankers as internationally recognised professionals. Our Certified Retail Banker (CRB) programme is the only one of its kind that makes it possible for retail bankers to embark on a structured certification programme that covers every aspect of the industry end to end.


For more information:
Raghad Elassi
+971 (0)50 704 6044

© Press Release 2019

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