Kuwait City - Gulf Franchising Holding Company and Caspian Mode Company partnered to establish Multimoda Caspian Company, which in turn, has officially announced the opening of Adolfo Dominguez first flagship boutique in Tehran, Iran. The 375 square meter store will be one of Tehran's largest international branded stores that targets male and female shoppers from age group of 17 to 55 years old.
"We are very excited to introduce Adolfo Dominguez to Iran, and we believe Adolfo Dominguez brand name and all it entrenched and flattering sub-lines including youth casual "U", large feminine size "PLUS", lifestyle sport "SALTA", kids "AD KIDS", fashion accessories "AD ACCESSORY" and household furniture "AD CASA" will do well as a fun inspiring shopping experience within a juvenile retail market that is the most opportunistic destination for upcoming retail development within the Middle East," said Ahmed Sadoun Al Yaqub, chairman and managing director of Gulf Franchising Holding Company. "People in Iran are going to be overwhelmed by Adolfo Dominguez and what it has to offer."
"The people of Iran are young, vibrant and love to shop - frequenting malls and other shopping venues is a significant leisure activity, with customer visits as often as three times a week. Consumers in Iran want the latest fashions and women, in particular, enjoy expressing themselves through fashionable cloths," said Mahmoud Mousavi, Vice Chairman of Multimoda Caspian Company. "We see a strong fit with the shoppers of this country and Adolfo Dominguez brand promise. We had this strategic expansion decision after a series of market studies that showed the appeal with the Iranians, especially the young segments for such stylish and modern fashions like Adolfo Dominguez, and we look forward to opening more stores in the near future."
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About Adolfo Dominguez
Adolfo Dominguez is a leading Spanish fashion house which designs, makes and distributes fashionable apparel aimed mostly at upper middle class 4-to 45- years-olds. The company has more than 280 owned and franchised stores in 11 countries across Europe, Asia, South America and Middle East. In addition to its men's and women's apparel, the company sells also sells eyewear, perfume, purses and lingerie produced by licensees. Its products are carried in upscale department stores in Europe and Japan and the GCC.
For further Information, please contact:
Christina Aoun
Public Relations Executive
Ogilvy Public Relations Worldwide, Kuwait
Office: +965 24610371 Ext. 27
Fax: + 965 24610376
Mobile: +965 65171015
Email: christina.aoun@ogilvy.com
© Press Release 2009
