Sparks Appointment of New Business Development Manager

Industry Veteran, Osama Zahdeh To Spearhead Growth Across the Region

United Arab Emirates, Dubai, APRIL 29, 2012 -- Sybase Products Middle East (SPME), the market leader in data management, analytics, mobile commerce, mobile messaging and enterprise mobility, has appointed Osama Zahdeh as Business Development Manager to lead its mobile services business.

"We extend a very warm welcome to Osama into the Sybase family," said Tony Achkar Senior General Manager of Sybase Products Middle East. "Osama brings a wealth of experience in the mobile market, and will focus on extending the global leadership of Sybase 365 in mobile messaging and mobile commerce services into the Middle East market."

An industry veteran, Osama Zahdeh  brings over 12 years of experience in wholesale mobile services, Voice, SMS, MMS, Roaming, GRX and inter-operator services.

"The mobile services business has grown considerably in the region over the past few years, with 19 mobile operators in the Middle East currently utilising our services," said Mark Weait, Vice President EMEA & Latin America, Messaging Solutions, Sybase 365. "The appointment of Osama will help strengthen the solid foundation Sybase 365 has built, in addition to furthering the expansion of our SMS hubbing and IPX solutions, and recently launched LTE Roaming solution."

Osama Zahdeh joined Sybase Products Middle East from Palestine Cellular Communications Company, a part of PalTel Group Palestine", a GSM network operator.

About Sybase
Sybase, an SAP® company is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world's most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit www.sybase.com

Sybase in the Middle East is being represented by Sybase Products Middle East who has been serving the region for more than 15 years and has offices in Saudi Arabia (Riyadh), United Arab Emirates (Abu Dhabi & Dubai), Kuwait (Kuwait City), Qatar (Doha), Manama (Bahrain) and in Lebanon (Beirut).

About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (an SAP company; NYSE: SAP), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.5 billion messages per day, reaching 900 operators and 5.2 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com.

Press contacts
SPME:  Anulekha Shetty
Email: Anulekha@sybase.ae
Telephone: +971 4 3616760
Sybase: Margherita Di Cerbo
Email: margherita.di.cerbo@sybase.com
Telephone: +44 2076485358

© Press Release 2012