PHOTO
- Available on smartphones from April 19th on the link https://rover.atlanticproductions.tv/
- MBRSC partners with Atlantic Productions in line with the lunar landing scheduled on 25 April
UAE, Dubai: Mohammed Bin Rashid Space Centre (MBRSC) and Atlantic Productions have partnered on Rashid Rover: Moon Mission, a cutting-edge Web AR experience that gives you the opportunity to join Rashid Rover on its journey to the moon - from the comfort of your own home or classroom.
Celebrating Emirates Lunar Mission, the first Arab Lunar mission, experience firsthand how the Rover will explore the moon. This interactive educational AR experience (available in both iPhone and Android phones) is designed to inspire curiosity about space, science, and technology in people of all ages. Access the experience in both English and Arabic on smartphones worldwide for free.
This cutting-edge Augmented Reality experience allows you to pilot the super accurate digital twin of the Rashid Rover around the moon’s surface at 1:1 scale to learn about its intrepid lunar expedition. Discover facts about the Rashid Rover, and how its mission will open doors to understanding the moon and enable future exploration. The highly detailed 3D models of the Rover and the moon’s surface are optimised to create a smooth Augmented Reality experience accessible through an internet browser. With accessibility a key element of educational content, this cross-platform experience is available to everyone without installing an app. The fun, user-friendly interface and intuitive interactions are accessible for the whole family, with only a smartphone and an internet browser.
Commenting on the collaboration, H.E. Salem Humaid Al Marri, Director General, MBRSC, said; “Today we announce our partnership with Atlantic Productions to bring an innovative and immersive educational journey through the cutting-edge technology of Web AR. Our aim is to ignite curiosity and engage people of all ages in the exploration of the moon's surface alongside the Rashid Rover. With this interactive AR experience, we hope to inspire imagination and foster interest in space, science, and technology. This unique experience is available in both English and Arabic and makes it accessible to everyone with a smartphone and an internet browser, completely free of charge.”
For his part, Anthony Geffen – CEO, Atlantic Productions, added, “We’re delighted to be working with the Mohammed Bin Rashid Space Center on this groundbreaking AR experience which allows everyone across the world to engage and understand the Rashid Rover mission to the moon.”
Rashid Rover: Moon Mission is produced by the world's leading immersive company, Alchemy, part of the Atlantic Productions group in collaboration with MBSRC.
Join the Rashid Rover on its epic mission to the moon, and rediscover the thrill, excitement and pure magic of space exploration from the comfort of your own home. The experience is available from the 19th of April on the link https://rover.atlanticproductions.tv/.
-Ends-
About Alchemy Immersive
Alchemy Immersive is one of the world’s leading immersive story telling companies covering education, health and entertainment. Their work has won multiple awards including the first and only British Academy Award (BAFTA) for Virtual Reality and an American Emmy. WIRED magazine described as being “behind some of the most exciting advancements in VR, AR and AI storytelling”. Recent immersive collaborations include Google, Apple, Meta, NASA and Harvard Medical School. The are part of the Atlantic Productions Group.
About Atlantic Productions
Atlantic Productions is one the one world’s leading factual production companies. They have won over 50 international awards including five British Academy Awards (BAFTA) and 11 Emmys. Their work includes 13 projects with Sir David Attenborough including The Great Barrier Reef and the Natural History Museum Alive. The Coronation with Queen Elizabeth II, Hawking, can you hear me? , the acclaimed theatrical film The Wildest Dream: Conquest of Everest and History of the Emirates.
They are part of the Atlantic Productions group which includes the immersive company Alchemy , ZOO a special effects company and Colossus, a theatrical distribution company.
