New facility addresses huge tire and tire-related service demand
Dubai, December 22, 2008 - Swaidan Trading Co. LLC, Goodyear's authorized dealer in the UAE, has opened the UAE's sixth Goodyear Super Service in Ras Al Khaimah. Goodyear is one of the world's largest tire companies and a pioneer of innovative safety technologies in the automotive industry,
Aside from offering a wide-range of Goodyear tires available for all vehicle types, the Goodyear Super Service in Ras Al Khaimah also provides motorists varied services such as tire fitting, wheel balancing, wheel alignment and oil change. In providing such professional quality services, the facility is equipped with modern equipments that complement the latest tools used by their experienced technicians.
"Goodyear is a global company committed to innovation and safety which is reflected in Ras Al Khaimah's new Goodyear service centre," said Octavian Velcan, General Manager of Goodyear Middle East and Africa.
"The Goodyear Super Service facility, with high standard tire care services, is an extension of Goodyear's commitment as the centre aims to provide motorists with the technical expertise that would help them get optimum performance, safety and longer life from their tires."
In order to make the customers' experience at Goodyear Super Service in Ras Al Khaimah a pleasant one, a comfortable reception area furnished with a television is also made available.
The increase in business activity across the UAE coupled with the substantial rise in the number of vehicles within Ras Al Khaimah, as well as those travelling through the emirate, are reasons enough for Goodyear to provide a facility that would address the increasing demand for safe and world-class quality tires and other tire and car care related services.
"Recently we have seen a dramatic growth in the number of vehicles throughout the UAE," said Ramesh Ramath, Swaidan Trading Senior Division Manager. "This will enable the Goodyear Super Service, which is multi-brand retail concept with Goodyear as the core brand, to cater to a large number of motor vehicles, both UAE based and GCC travellers, who drive through the emirate."
"Buying high-quality tires of correct size, and buying them from a reputable dealer are all significant aspects of tire safety, durability and driving satisfaction. In addition, the aim of Goodyear Super Service is to provide proper tire care in the most efficient and professional manner. The Super Service outlet also specializes in wheel alignment, wheel balancing, tire replacement and maintenance service of tires."
Goodyear Super Service outlets are also available in Deira, Al Quoz, Mussafah, Sharjah and Fujairah with more such facilities planned in strategic locations.
Velcan concluded: "The Goodyear Super Service in Ras Al Khaimah is not only looking to address a corresponding increase in the demand for tires, but also contribute to safety issues."
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About Goodyear
Goodyear is one of the world's largest tire companies. Goodyear employs about 70,000 people and manufactures its products in more than 60 facilities in 26 countries around the world.
Goodyear's innovations have set automotive standards for more than 100 years. Goodyear has been the pioneer of the innovative safety technology known as RunOnFlat, which allows a driver to continue on a journey with a punctured tire.
Goodyear is the world's leading manufacturer of RunOnFlat tires, with applications on various BMWs, the award winning Mini, Mercedes-Benz high performance cars, Opel and other brands. Additional Goodyear RunOnFlat fitments are on the horizon, as the company's designers are working with multiple automobile manufacturers on more than 150 RunOnFlat projects. In 2007 Goodyear supplied more than two million RunOnFlat tires.
For more information on Goodyear and its products, visit www.goodyear.com
For more information about Goodyear, please contact
Sumi Rasouli, Goodyear Middle East & Africa
Phone (+971 4) 508 0240
E-mail: sumi_rasouli@goodyear.com
Gladson Ronad / Albert Alba,
MCS/Action
Phone (+9714) 390 2960
E-mail: gladson.r@actionprgroup.com / albert.a@actionprgroup.com
© Press Release 2008



















