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Abu Dhabi / The German National Tourist Office (GNTO) held a successful roadshow event in partnership with Emirates Airline in Abu Dhabi, with the aim to promote Germany as a year-round travel destination and to highlight the latest tourism attractions for the upcoming winter season.
The 4-day promotional tour had the United Arab Emirates on its list – one of Germany’s key source markets within the GCC – after making stops in Saudi Arabia and continuing onwards to Kuwait.
The well-attended B2B event, which targeted key travel trade, media and other stakeholders, was held in the Bab Al Qasr Hotel, where the newly-appointed German Ambassador to the United Arab Emirates H.E. Ernst Peter Fischer gave a welcoming speech to inaugurate the event.
Demonstrating the commitment to the local travel market, H. E. Ernst Peter Fischer said: “Germany ranks among the top European destinations for Emirati travellers, and we are proud to have established such strong tourism and trade links between our two countries. Germany is a fantastic place to visit, study and do business and we look forward to welcoming more Emiratis to our wonderful country.”
Recognising the importance of the UAE market, Sigrid de Mazieres, Director for the Gulf countries at the German National Tourist Office (GNTO), an affiliate of the German National Tourist Board (GNTB), commented: “The UAE offers huge potential for the German tourism industry, and we are delighted to showcase an impressive line-up of leading German tourism partners to the local travel trade industry in order to facilitate business and to inspire visitors to travel to Germany.”
The trade events, which covered vibrant cities, medical travel, designer outlet shopping, luxury hotels as well as German tour operators informed guests of the latest travel attractions in Germany, on the occasion of the upcoming winter season with its festive markets, snow-filled holiday experiences and great year-end shopping sales.
The latest inbound tourism figures from the Gulf region reflect that Germany is a popular holiday destination for Gulf nationals. From January to July 2018 overnight stays from the GCC region increased by 5.3% compared to the same period in 2017.
Leading German partners at this year’s GCC road show, hosted in partnership with Emirates Airline:
Cologne Tourist Board
DMC-Destination Management
Excelsior Hotel Ernst – Cologne
Hotel Nassauer Hof – Wiesbaden
Hotel Waldorf Astoria Berlin
Messe-Reisen Falk GmbH
TCME touristic concept GmbH
Value Retail Management Germany, Wertheim Village and Ingoldstadt Village
VisitBerlin
About GNTB
The headquarters of the German National Tourist Board (GNTB) are in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry of Economics and Technology (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany's positive image abroad as a tourist destination and to encourage tourists to visit the country. The GNTB is currently represented in 32 countries. More information can be found at our online press centre: www.germany.travel/presse. To download press pictures, please register via: https://dam.germany.travel
About Emirates
Emirates is the world’s largest international airline with a global network of 161 destinations in 86 countries across six continents. Emirates operates 271 modern aircraft and is the world’s largest operator of the Airbus A380 and Boeing 777 family of aircraft. The airline’s luxurious amenities, regionally inspired gourmet cuisine, award-winning in-flight entertainment system – ice – and unmatched hospitality provided by its iconic multilingual Cabin Crew have made Emirates one of the world’s most recognized airline brands. Emirates has been flying to Germany since 1991 and today serves four gateways – Hamburg, Frankfurt, Munich and Dusseldorf with 70 weekly flights, 42 of which are served by the airline’s flagship A380. The airline will be introducing A380 services to Hamburg on 28 October 2018. For information, please visit www.emirates.com
GNTO Press contact:
Sigrid de Mazieres
Director – Gulf countries
Tel. +971 44 470 588
sigrid.demazieres@germany.travel
Ms. Ahlam Khafagy
Communications Manager
Tel. +971 44 470 585
ahlam.khafagy@germany.travel
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