Visitor Numbers Top 169,000 and Retailers Report Stronger than Ever Sales at Consumer Electronics Event of the Year
3 November 2011, Dubai, United Arab Emirates - GITEX Shopper 2011 has confirmed its position as the consumer electronics event of the year and delivered its strongest performance yet with retailers across the board reporting an increase in sales figures. Millions of dirhams worth of gadgets and electronics were sold over the eight day shopping event, with laptops, tablets, digital cameras, smart phones, and LED's/LCD's among the best performing categories.
Power retailers and world-class brands participating in the show reported total sales in excess of AED 193 million. Visitor numbers also swelled to 169,018.
The much anticipated GITEX Shopper saw tens of thousands of satisfied customers walk away with some of the latest gadgets at fantastic show prices, plus numerous giveaways from the bundled offers that the event is renowned for. With more than 160 retailers and brands and over 25,000 different products available, GITEX Shopper offered a world of choice for visitors in 2011.
Organised by Dubai World Trade Centre (DWTC), the sales extravaganza will return in October 2012. Plans are in place for an even bigger and better GITEX Shopper next year, at Dubai International Convention and Exhibition Centre.
"GITEX Shopper continues to grow year after year and the 21st edition of the show was no exception. With record visitor and sales numbers in 2011, GITEX Shopper proved once again that it plays a significant role in boosting retail sales in the UAE. This is why year on year top power retailers increase their space at the show and why we continue to attract new brands every year," said Trixee Loh, Senior Vice President, Dubai World Trade Centre.
Top retailers at the event were also positive about GITEX Shopper 2011, with Avinash Shanbhogue, Head of Marketing, Retail Division at Jumbo Electronics said, "Jumbo Electronics witnessed record foot-fall and double digit growth at GITEX Shopper, outperforming last year's results. We saw a phenomenal response to our IT products such as laptops and tablets, which accounted for approximately 60 per cent of sales during the event.
"GITEX Shopper remains a staple event in our retail activity calendar. From a local marketing perspective, it is a must for every electronics retailer to participate and we have had positive results to date. This year has again proven to be successful, with all targets achieved," said Neelesh Bhatnagar, CEO, Emax.
Nilesh Khalkho, CEO of Sharaf DG said, "GITEX Shopper has again provided a great platform for Sharaf DG to showcase our exclusive and incredible deals. We have received an overwhelming response to our 'Shop All you can -10 million assured Gifts' campaign and a well as the 12 month easy payment plan for all shoppers. All in all, it was a job well done and another successful year for us!"
"GITEX Shopper has been very positive for Jacky's. Footfall is up and our results are strong - we believe that we have improved our sales results over last year. GITEX Shopper has become even more important and more popular given the increasingly short life-cycle of products," said Ashish Panjabi, COO, Jacky's Electronics
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About GITEX Shopper & Consumer Electronics Expo 2011
Website: www.gitexshopperdubai.com
GITEX Shopper 2011 is the largest gathering of the region's leading ICT retailers and suppliers. This high-energy consumer show attracts a diverse audience that includes IT professionals, technology enthusiasts, students and consumers as well as regional traders. The event attracts visitors not just from the Middle East but also from North Africa and the Indian Subcontinent. GITEX Shopper attracts the biggest names in the retail sector, with unique launches and special offers across the best technology, communication and entertainment products. Loyal buyers await this shopping bonanza year after year for exclusive deals and bundled offers which are not available anywhere else.
GITEX Shopper 2011 will be held in association with the 31st edition of GITEX TECHNOLOGY WEEK.
About GITEX Technology Week 2011
Redefine the Future:
GITEX Technology Week delivers the ultimate platform for the international ICT industry to meet and conduct business. The event is a definitive gateway not just to the Middle East market but to the wider region.
GITEX Technology Week hosts thousands of key suppliers and market innovators across three core disciplines:
GITEX Business Solutions: The leading international ICT trade event for enterprise solutions and SMBs for the MENASA region.
GULFCOMMS: The largest international telecommunications trade event for mobile, fixed IP and satellite.
Consumer Technology: The MENASA region's premier international trade event for consumer technology, entertainment, IT systems, components and peripherals.
New to 2011 - GITEX Card Technology:
GITEX expands its portfolio to incorporate this rapidly emerging sector as the Middle East embraces the latest trends, challenges and related products and services in this sector.
New to 2011 - GITEX Digital Marketing:
GITEX Digital Media and Marketing embraces the world of the digital era by bringing together a combination of e-commerce, social marketing and e-marketing in an innovative, multi-dimensional platform, focused on bringing digital opportunities to the forefront.
New to 2011 - CyberSecurity @ GITEX
CyberSecurity @ GITEX edutainment will offer presentations on cybercrime awareness and how to avoid falling into traps including web phishing site, mobile phones credit card scanning and cloning, and identity theft among many more.
About Dubai World Trade Centre (DWTC)
Website: www.dwtc.com
As the organiser of GITEX Shopper, Dubai World Trade Centre offers more than 32 years' experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge.
Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region. Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors.
For more information, please contact:
Mutaz Al Badri
mojo PR
Tel: +971 50 570 6785
E-mail: mutaz@mojo-me.com
© Press Release 2011
