Company expects to achieve growth of over 40% this year
Dubai, UAE 21 February, 2007 - Ghadeer Mineral Water Co LLC, a subsidiary of Emirates Investment and Development Company PSC, will showcase its refreshing label - Dibba Water at Gulfoods 2007, the region's largest and most important industry event. The event is being held at the Dubai International Convention and Exhibition Centre from February 19 to 22.
Ghadeer is exhibiting its high quality mineral water in eco-friendly packaging - PET bottles, available throughout the region, during the show. The company will demonstrate its technological prowess and business capabilities in the Middle Eastern bottled water market. It consistently monitors the production process and tests the purity of water internally as well as through a world renowned analytical laboratory.
Anthony Power, General Manager of Ghadeer said: "We use the most advanced bottling technology to ensure purity, safety, and high quality of water. We also offer innovative packaging to meet the individual needs of water consumers throughout the region."
He added Ghadeer expects to achieve a growth of over 40% compared to last year in the Middle East, and also to significantly boost its brand awareness in the new bottled water markets. Research shows that consumers in the Middle East associate Ghadeer to the cleanest and purest water available in the market place. The company is an ISO 9001 and HACCP certified which further guarantees the quality of their product.
Currently the company is bottling Aquafina under the specifications of Pepsi International which is an indicator of Ghadeer's world-class capabilities.
Anthony Power raved Ghadeer's pure natural mineral water "replenishes your body with water and keeps it hydrated during all seasons. Ghadeer continues to champion healthier drinking water among people of all ages and offers excellent value for money. It is ideal for daily use and constantly gives people energy that is vital for today's active life."
Meanwhile, Ghadeer's pure natural mineral bottled water, displayed at the booth, is attracting a lot of attention among visitors and is receiving favorable response from the industry as well, promising a refreshing year for the brand!
-Ends-
About Ghadeer Mineral Water Co LLC
Ghadeer Mineral water Company was founded in January 2000 under the brand name 'Dibba' Pure Natural Mineral Water and started production in the same year in September. Dibba Pure Natural Mineral Water is extracted from the water rich aquifer and bottled from its source at Buseirah Dam area in Dibba, Fujairah, surrounded by Hajr mountains.
For more information, please contact:
THE IDEA AGENCY - PR DEPARTMENT
Tel: 971 4 3434424
Fax: 971 4 3434305
Email: pr@theideaagency-me.com
© Press Release 2007



















