Taking a cue from customer feedback Europe's top producer of welding electrodes, wires and fluxes opens office in Jafza
DUBAI, October 15, 2009: Eyeing long-term growth and following the trend towards more demanding applications, the world leader in alloyed welding consumables has officially launched its regional operations from Jafza.
The new Regional Sales and Marketing Office, Böhler Welding Group Middle East FZE will enhance the service levels and support for 13 countries, including the UAE and plans to swiftly leverage its reputation for innovative welding solutions and superior technical service. The Böhler Welding Group with it six product brands provides tailor-made solutions covering the complete portfolio of welding applications and requirements. The major industries that will benefit in the region include oil & gas, petrochemical, power generation, desalination and chemical.
"The Gulf and the rest of the Middle East are on the frontline of development among emerging economies, and Dubai is the gateway to this huge market, says Bohler Welding Group Middle East FZE Managing Director, Anders Andersson, "Our decision to base our regional office in Jafza is a reflection of the confidence we have in this region's ability to overcome the global economic crisis and continue to forge ahead with developmental plans," he added.
Roland Hausenbichl, Chief Sales Officer, Böhler Welding Group, Germany, added, "As technological leader in the industry we are experiencing growing demand for technical expertise in the region. With the creation of the dedicated service and warehouse facility in Jafza we will be able to offer an even faster response to customers' needs throughout the region." When asked about his expectations he answered, "I am convinced we offer major advantages to both partners and customers. I look forward to hearing good things and I am confident we will meet our expansion targets over the next few years."
During the opening celebrations, the new facility was inaugurated by Tareq bin Ghalaita, Vice President Commercial Sales Jafza, in the presence of Anders Andersson, Managing Director, Bohler Welding Group Middle East FZE. Special guests from the Böhler Welding Group headquarters in Europe included Roland Hausenbichl, Chief Sales Officer, and Martin Fuhrmann, Regional Financial Officer Americas & Asia.
Böhler Welding Group Middle East FZE is the newest addition to the Group's global sales network, during the opening ceremony it was warmly welcomed by Tareq bin Ghalaita, Vice President, Commercial Sales, Jafza. "We welcome Böhler Welding Group Middle East FZE with open arms and thank them for the faith they have placed in Jafza's business-friendly environment. Their presence here further enhances Jafza's reputation as the preferred base for region-wide business."
From its headquarters in Jafza, Böhler Welding Group Middle East FZE will cover the UAE, Qatar, Oman, Bahrain, Kuwait, Saudi Arabia, Iran, Iraq, Jordan, Egypt, Yemen, Syria and Lebanon.
According to the management team the Böhler Welding Group will continue to follow its sustainable growth strategy and invests in developing the right people, driving innovation and providing best-in-class service to its customers and partners. . At present the group has over 2.000 distribution partners world-wide and over 10.000 active direct customers
Böhler Welding Group has production sites in Austria, Germany, Sweden, Brazil, Belgium, Mexico, China and Indonesia and operates a global sales network that spans nearly 50 market regions. With some € 550 million in revenues, is the second largest division of the Austria-based Bohler-Uddeholm group, a leading international specialty steel and materials company.
IN June 2007, Voestalpine AG acquired a majority stake in Bohler-Uddeholm AG to form a € 10 billion company, in which Bohler-Uddeholm AG now forms the second largest division.
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Media contact:
Adeti Changulani ,
World View Communications,
Dubai World,
Email: adeti.changulani@wvc.ae
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© Press Release 2009
