The Eton Institute has selected Rosetta Stone to provide customers with its leading e-learning solutions.
Dubai, United Arab Emirates - "Employees in the Middle East, especially the GCC, can increase their global competitiveness if the right language skills are acquired," says Donavan Whyte, Vice President of Sales, EMEA Enterprise & Education at Rosetta Stone, during his visit to the region. Rosetta Stone is the global leader in language-learning solutions for businesses, educational institutions and individuals.
"Globalization requires highly skilled graduates and employees that have the ability to compete across markets and thereby contribute to the growth of the local economy," says Donavan Whyte. "Foreign language skills are critical to connect and collaborate with colleagues, customers and partners across the globe. In addition, businesses in emerging and established economies expect to trade in their native languages.
"Research shows that organisations can develop well-rounded employees that can communicate effectively with global partners by acquiring language skills, awareness of business style and cultural knowledge. The inability to speak the language of colleagues and customers creates communication barriers in a global business environment. Adding language training can minimise these limitations," explains Whyte.
In order to offer highly effective and scalable language-learning solutions to local and regional organisations in the Middle East, Rosetta Stone formed a collaborative partnership with Eton Institute, UAE's No. 1 and largest language training centre, to offer highly effective and scalable language-learning solutions to local and regional organisations in the region.
Dr. Eli Abi Rached, CEO, at the Eton Institute says: "We are extremely pleased to partner with Rosetta Stone in offering its online learning programme to our students and corporate clients. We strongly believe that online learning that can be delivered directly to computers and tablets of our clients will become the key delivery method for training within the region. Rosetta Stone is the most complete language-learning programme in the world."
Rosetta Stone opened its first Middle East regional office in Dubai earlier this year.
Donavan Whyte adds: "We share our vision with Eton Institute on the importance and impact of language learning and language capabilities in today's world. Eton Institute is a well-recognised and reputable language-learning institution across the Middle East with a healthy client base. Our partnership will allow us to bring effective language learning to more people who will experience how language can foster to their self-development and contribute to the international success of an organisation."
The strategic partnership enables Rosetta Stone to increase its regional support in furthering local education offerings. Eton Institute has critical links with various corporate organisations in the UAE and other countries in the Middle East that will now be able to up-skill their employees in order to become more competitive in the marketplace.
Eton Institute now has the ability to add Rosetta Stone as a technology component for its classroom teaching to create an effective blended-learning environment responding to student's different learning styles.
With Rosetta Stone's solutions Eton Institute is taking learning to the next level. Students are able to learn anytime and anywhere using mobile devices. Rosetta Stone's 20 years' experience in the language-learning space, as well as their proven and unique method will add value to Eton Institute's current offerings in the region.
-Ends-
About Rosetta Stone Inc.
Rosetta Stone Inc. provides cutting-edge interactive technology that is changing the way the world learns languages. The company's proprietary learning techniques--acclaimed for their power to unlock the natural language-learning ability in everyone--are used by schools, businesses, government organizations and millions of individuals around the world. Rosetta Stone offers courses in 30 languages, from the most commonly spoken (like English, Spanish and Mandarin) to the less prominent (including Swahili, Swedish and Tagalog). The company was founded in 1992 on the core beliefs that learning to speak a language should be a natural and instinctive process, and that interactive technology can activate the language immersion method powerfully for learners of any age. Rosetta Stone is based in Arlington, VA., and has offices in Harrisonburg, VA, Boulder, CO, Tokyo, Seoul, London, and Sao Paulo. "Rosetta Stone," "TOTALe," and other Rosetta Stone trademarks, names, and logos used herein are the property of Rosetta Stone Ltd., registered and/or used in the U.S. and other countries. Additional trademarks referenced herein are the property of their respective owners.
Rosetta Stone TOTALe® PRO incorporates the following components:
Rosetta Course® The award-winning self-study software, complete with proprietary speech-recognition technology, enables students to learn to speak, understand, read and write--all without translation or rote memorization.
Rosetta Studio® Studio Coaches who are native speakers of the new language converse with students directly and facilitate live, interactive conversations in an online environment with other students at the same level.
Rosetta World®. Students practice their new language online using interactive games and stories that are designed for their learning level. These activities build confidence, increase interest and add valuable reinforcement to language learned in Rosetta Course lessons.
TOTALe Course™ HD, TOTALe Companion™ and Audio Companion®. Students can continue building their language skills with innovative mobile applications built for iPad®, iPhone®, iPod touch® and select Android™ devices, or they can review on the go with Audio Companion for MP3 players.
Rosetta Stone Manager™. Management tools deliver powerful functionality for teachers to add students and monitor overall student progress. Reports can be easily generated for each student or class to help teachers differentiate instruction and measure student engagement.
Customer Success Services. The Rosetta Stone team partners with schools and districts throughout the implementation process. From systems integration to implementation and from ongoing teacher support to management and reporting, Rosetta Stone's account managers leverage 20 years of experience in the educational market to deliver robust services and maintain engagement.
About Eton Institute:
Eton Institute is an international language training and professional development provider, offering internationally accredited courses in over 100 Languages, Teacher Training, Computer Training, Business Skills Training and customised Corporate Training solutions.
It offers flexible timings and uniquely tailored courses to suit the learner's needs. All training is facilitated by highly qualified and experienced instructors, teaching practical skills while maintaining competitive prices for individuals and businesses.
Headquartered in Dubai-UAE with operations in the Middle East, Europe and America, the Institute offers training both in-house and onsite, leveraging considerable experience in providing solutions that fit an individual's or an organisation's needs.
For media inquiries, please contact:
Rose Manaog
MCS Action
T: +971 4 390 2960
M: +971 55 901030
rose.m@actionprgroup.com
© Press Release 2013
