Dubai, UAE, September 9, 2007 -- 'Virtualization is not enough' - meet the Dynamic Data Centre, Fujitsu Siemens Computers' strategy to drive business-responsive IT utilising the latest virtualization and automation technologies.  The company today is hosting a one day event for regional executives dedicated to the Dynamic Data Centre onsite at Gitex 2007.

Some of the UAE's largest organisations, including Etisalat, Tatweer, and National Bank of Abu Dhabi,  have adopted the Fujitsu Siemens vision for the Dynamic Data Centre, and will share their business cases and benefits that they have experienced since its implementation. Experts from Fujitsu Siemens Computers and Oracle - the company's strategic partner -- will also introduce to customers Fujitsu Siemens Computers flagship solution "Flexframe for Oracle" and the newly launched Oracle 11g. Additionally Fujitsu Siemens Computers will introduce their flagship platform for Virtualization &  Consolidation "Bladeframe" using the Processor Area Network (PAN) technology which is at the heart of the Dynamic Data Centre offering from Fujitsu Siemens Computers.

"Virtualization is an essential layer in the Fujitsu Siemens Computers Dynamic Data Centre. It is a concept for a next-generation hardware and software architecture focusing on end-user services and delivering the appropriate level of service within an organization. This combination makes on-demand computing a reality. Developed once and used by several hundred companies worldwide, DDC provides a quick path towards higher service orientation of IT," said (insert name), (insert title), Fujitsu Siemens Computers.

The Dynamic Data Center strategy enables customers to replace dedicated connections between servers and services with virtual relationships, creating pools of computer and storage resources that are provided to applications on demand. It uses virtualization, automation and integration technologies to move companies on to a service-oriented architecture in which computers and database resources can be assigned to applications dynamically. This yields increased flexibility and reliability as well as a considerable improvement in the cost-effectiveness of the IT infrastructure.

-Ends-

About Fujitsu Siemens Computers:
Fujitsu Siemens Computers is the leading European IT provider with a strategic focus on next-generation Mobility and Dynamic Data Center products, services and solutions. With a platform and services portfolio of exceptional depth, our offering extends from handhelds through desktops to enterprise-class IT infrastructure solutions and services offerings. Fujitsu Siemens Computers has a presence in all key markets across Europe, the Middle East and Africa, with the services division extending coverage up to 170 countries worldwide. Leveraging the strengths, innovation and global reach of our joint shareholders, Fujitsu Limited and Siemens AG, we make sure we meet the needs of customers: large corporations, small and medium enterprises and private users. To meet international standards for corporate social responsibility, Fujitsu Siemens Computers is a member of the United Nations Global Compact.

For more information on Fujitsu Siemens Computers, please visit: www.fujitsu-siemens.com.

PR Contacts
Amber Dale
The Portsmouth Group
Tel:- +971 4 369 3574
Fax: +971 4 360 4511
Email: amber.dale@theportsmouthgroup.com

© Press Release 2007