08 June 2005
Hardware and Software Solution to Facilitate Business Growth and Offer Value Added Services to Customers

Riyadh, Saudi Arabia - In co-operation with 3iSolution, its in-country Saudi systems integrator, and regional channel development provider Tech Access, Sun Microsystems has successfully deployed an innovative and far-reaching hardware and software solution at a Jeddah call centre operated by service provider FRONTLINERS, it was announced today.

The new technology infrastructure, which includes the initial provision of 50 Sun Ray thin clients, will enable staff at the 24-hour call centre run by FRONTLINERS, to provide voice, email, fax and SMS outsourced solutions for different companies in the country.

Staff at the multi-channel, multi-lingual call centre which is staffed by Saudi nationals, can handle between more than 15,000 calls a day. FRONTLINERS customers will now be able to receive daily online reports and will also be offered data warehousing and business intelligence services as result of the Sun deployment.

"We needed a world class solution in place to support the requirements of our customers and give them the best that technology can bring in terms of security, productivity, and reliability" said Julien Durand, general manager, FRONTLINERS. "The solution we have implemented also allows us to provide value added services, differentiating ourselves from other operators in the Kingdom.

"System reliability and security were important considerations for us when we examined different vendors. Sun's offering, combined with the support and implementation plans of 3iSolution made them an attractive choice for us."

FRONTLINERS has installed 50 Sun Ray desktops and associated software, but senior executives at the company anticipate rapid growth for their services, and expect to increase the number of employees to 224 by 2006.

"The IT infrastructure solution in place will enable FRONTLINERS to provide its clients with a unique service," said Abdulrahman Al Qanzal, general manager, 3iSolution. "And as the business grows, and the number of employees increases, Sun's technology will be in place to support growth."

FRONTLINERS evaluated proposals from a number of other IT vendors, before opting for Sun, whose powerful and space saving Sun Ray thin clients and streamlined software solution matched the short and long term requirements of FRONTLINERS. The contact centre provider was able to evaluate a live mock-up of the solution at Tech Access' million dollar i-Force test centre located at its Dubai Internet City offices.

"Ensuring the constant availability of mission critical data is perhaps even more important for a call centre, where hundreds of requests for information, support and advice are made on an hourly basis," said Ahmed Farrag, Saudi Arabia country manager, Sun Microsystems.

"FRONTLINERS now has an exceptional IT infrastructure in place, backed up by dedicated service and support from 3iSolution, that rivals the very best in the Kingdom. We look forward to working with them in the future as their business continues to develop," he added.

- Ends -

About FRONTLINERS.
FRONTLINERS is a privately owned company, founded in 2005, by Hassan.A.Alfadl and Sami.F.Bahrawi, to provide premium world class outsourced multimedia contact centre and customer relationship management services to vertical industries in Saudi Arabia and the wider GCC region. For more details, please email info@frontliners.net

About 3iSolution
Established in 1990 and known as PCB, 3i Solution brings creative, leading edge technologies to improve your organization in the market-driven environment of information technology. Over ability to combine competitive prices with high-quality customer oriented services has made 3i Solution a market leader in Saudi Arabia. We have extended our service and support to customers across the Kingdom through our fully managed offices in Jeddah and Riyadh.

About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision - "The Network Is The Computer[tm]" - has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at http://www.sun.com.

About Tech Access
Tech Access has shown commitment and dedication to Sun Microsystems by currently being the only Datacenter Channels Development Provider of Sun products in the GCC, Levant, Saudi Arabia, Pakistan and North Africa regions. By achieving this certification, Tech Access is able to provide the highest levels of technical and sales support to Sun's reseller channel in our target markets. Tech Access is also a solution provider. Where possible, Tech Access will use Sun or Sun-Alliance products in building a solution. This unequalled support made available to its strategic partners in the region is further complemented by superior logistics and warehousing facilities, almost tailored to the resellers' individual requirements, at a level never before offered in the industry.

For more information, please contact:
WMC FZ - LLC
P.O. Box: 502281
Dubai
United Arab Emirates
Tel: +971 4 390 1950
Fax: +971 4 367 2801
E-mail: info@wallismc.com

Press Release 2005