French shoe brand "Kickers" launches in Kuwait with AAW at The Mall, The Avenues

After launches in Dubai, Abu Dhabi and China in the last year
Enters the market with two stores, targeting three stores in five years

Kuwait, April 23, 2013: Ali Abdulwahab Al Mutawa Commercial Co. (AAW), one of the leading distributors in Kuwait of international sports and fashion brands, today introduced "Kickers" as its newest international brand with the launch of two branches in the Kuwait market, bringing the total number of represented brands in Kuwait to more than 90.

Since 1997, AAW had gradually pursued an expansion in footwear sector retail operations. This is the seventh French brand AAW represents in Kuwait in addition to La Cornue, Nuxe, Bioderma, Mustela, LysaSkin, and Institut Esthederm and the ninth footwear brand in addition to The Athlete's Foot, Nike, Puma, Reebok, Prince, Shoebox New York, Crocs, and VANS.

Kickers is a youth footwear brand developed in France in 1970 and best known for the "Kick Hi" boots developed in 1975. The brand was originally established to empower the youth with an iconic footwear line which reflects their confident identity and lifestyles, and strong desire for personal freedom through exciting new styles that challenge the traditional footwear of that time. Kickers boots have evolved over the years to include perfect boot fits for men, women and children.

Kickers Kuwait Brand Manager, Fahim Laskar said: "Kickers has been an iconic brand for stylish jean boots since the 1970s and their style and concept have been perfected with great detail over the years. By bringing Kickers to the Kuwaiti market, we are providing shoe-lovers a wide-range of options that are not mirrored or available anywhere else."

AAW Footwear portfolio highlights:

- Brands: The Athlete's Foot, Puma, Reebok, Nike, Crocs, Shoebox New York, Prince, VANS, and Kickers.

- Products: 2,900

- Unit sold annually: 500,000

Kickers Kuwait branches are located at The Mall, The Avenues and Discovery Mall and are now open to the public.

About Ali Abdulwahab Al Mutawa Commercial Co. (AAW):
Ali Abdulwahab Al Mutawa Commercial Co. (AAW) is an international group, considered as one of the largest trading and commercial companies in the Middle East, representing over forty different global brands in the surging Middle East retail and consumer goods market.

AAW is a diversified group of companies successfully operating across a range of continuously growing sectors like Consumer Goods, Pharmaceuticals, Furniture and Carpets, Real Estate, Kitchen Furniture, Home Appliances, Outdoor Gear, Sports and Fashion, and having various world class brands in its portfolio like P&G, Pfizer, Nike, TAF, Crocs, Curves, Puma, Reebok, Prince, Shoebox New York, among many others.

For more information, please visit: www.aaw.com

About Kickers:
Established in 1970, Kickers is an iconic, global French-based fashion brand that manufactures high quality and unique footwear for confident and style-savvy people. It all started when Founder, Daniel Raufast, stopped in front of an advertisement showing teenagers wearing colorful jeans and t-shirts, but no shoes. This vision inspired him with the idea of creating casual shoes that suited this new, bright, relaxed look in tune with their new aspirations, thus leading to the creation of the first legendary Kickers casual boot designed to be worn with jeans.

Today, Kickers embeds the same core values and philosophy as "a shoe bringing the generations" into more modern designs to provide a wide collection of top footwear products catering to the lifestyles of men, women and children of different age groups.

For more information, please visit: www.kickers.com

For media inquiries, please contact:
Dareen Awwad
Bensirri Public Relations
965 99981224
dareen@bensirri.com