The website of Lammtara's 3D animated TV series FREEJ wins gold prize
Dubai, UAE- 1st April 2009- www.freej.ae, the official website for the award-winning 3D animated series FREEJ, won the Dubai Lynx 2009 gold prize in the corporate information category. Designed by Breathe Branding on behalf of LAMMTARA, creator and producer of FREEJ, the flash driven site is displayed in dual language and employs animated sequences and audio files to re-create the FREEJ experience for all its fans.
"We are very pleased and honored to add this prize to the FREEJ portfolio of awards," said Mohammed Saeed Harib, founder of LAMMTARA, producer and director of FREEJ. "Our objectives from the website were to reflect the spirit of the series and enable us to interact with our fans, develop the brand and grow its franchise. Breathe Branding successfully managed to create for us the ideal online platform which allows us to interact with our fans and give them an enjoyable browsing experience."
FREEJ website, www.freej.ae , streams trailers of previously aired episodes, has information about the characters, the cast and FREEJ products, which can also be purchased online. The forums and blogs allow further interaction among fans and the team behind the show. The website also offers FREEJ wallpaper and screen savers that can be downloaded for free, as well as online FREEJ games.
Commenting on winning this award, Sajag Patel, Managing Director, Breathe Branding said: "This award is an incredible recognition for our team and the effort we have put to produce a captivating website that captures the essence of FREEJ series. Our main goal was not just to create a website but rather an amazing interactive and informative online experience that would attract FREEJ fans to explore it and use its tools. The TV series was a big success and we had to make sure that the website would reflect this success and live up to the same level."
Sajag Patel added: "We are always committed to delivering innovative results and we are really proud with the success we have achieved creating FEEJ website www.freej.ae. The site traffic increased significantly within weeks post launch and now the FREEJ team has a range of corporate tools, such as global licensing system, driving the traffic to the website"
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About LAMMTARA:
LAMMTARA is an award winning IP Creation that has put UAE on the global map of entertainment. Merging technology with a reservoir of creativity is the prime focus of the company. Ultimately the studio is wired to create high quality entertainment that appeals to audience of all ages.
About Breathe Branding:
Breathe Branding is an award winning ideas driven brand consultancy that combines strategic thinking with outstanding creativity to deliver exceptional results for a growing number of clients. The company believes that true brand insight can only begin with a deep understanding of the environment in which brand lives. Servicing clients in many sectors from start-ups to large multinational brands, Breathe delivers its expertise from research and strategy all the way through to design and brand evaluation. The result is the development of extraordinary brands.
© Press Release 2009
