During the Oral-B/ Crest Healthy Smiles Promotion Buy an Oral-B/ Crest Dental Kit and help your family attain that perfect smile

Dubai, UNITED ARAB EMIRATES, MARCH 28th, 2007- It takes just four simple steps to keep your pearly whites healthy and beautiful for life and Oral-B and Crest have combined to help you achieve that perfect smile.

"Achieving a perfect smile and a healthy one at any age  is simpler than you think, it's about learning good habits and regular brushing," according to LK Gupta, Brand Manager Procter & Gamble for Oral Care, Arabian Peninsula.

"There is no secret, just four simple steps for you and your family to follow."

1.   Brush your teeth daily with a toothbrush like Oral-B's Indicator

  • Use a Cavity Protection toothpaste like Crest Cavity Protection

  • Use a mouthwash daily

  • Visit your dentist regularly for annual check-ups

    According to LK Gupta, many families believe achieving a clean, healthy and dazzling smile is difficult.  "This isn't the case. It's actually easy. Following these four steps and reinforcing them in children is key to unlocking a healthy smile that will last them a lifetime. ''

    Two of the world's most recognized and respected oral hygiene brands, Oral-B and Crest have combined to make it even easier and more economical for you and your family to achieve the perfect smile.

    For just 30 AED/SR you can buy the Oral-B/Crest Dental Bag containing the first three vital steps to keeping your smile healthy.

    The kit, contained inside a handy toiletry bag, includes:               

    • TWO Oral-B Indicator toothbrushes - To keep your teeth healthy and clean

    • Crest Cavity Protection toothpaste - To protect your teeth from cavities

    • 300 ml bottle of Oral-B mouthwash - For fresher breath and cleaner teeth

    "At this price, you can buy one for each member of the family and make the first three vital steps a  ritual each day and night,'' adds Gupta.

    LK Gupta says the final step to a perfect smile, visiting your dentist, is also easy and less of a trauma if you take the steps early to keep your teeth healthy.

    "As well as regular brushing, the most important thing to do to keep your teeth healthy is to regularly visit the dentist, at least once but ideally twice a year for regular check-ups," he says.

    During the month long Healthy Smiles promotion launched today, Oral-B and Crest will have dental hygiene professionals at key sites around the UAE and KSA administering free, onsite dental check-ups.

    Oral-B is the brand more dentists use themselves worldwide and Crest is one of the most respected and trusted dental hygiene brands.

    -Ends-

    ABOUT ORAL-B
    The Oral-B brand is a worldwide leader in the $5 billion oral care market.  Part of the Procter and Gamble Company, the brand includes manual and power toothbrushes for children and adults, oral irrigators and oral care centres and dental products, such as dental floss.  Oral-B manual toothbrushes are used by more dentists and consumers than any other brand in the U.S. and many international markets.  

    About Procter & Gamble (NYSE:PG)
    Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3. Bounty, Dawn, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Actonel, Duracell, Olay, Head & Shoulders, Wella, Gillette, and Braun.  The P&G community consists of almost 140,000 employees working in over 80 countries worldwide.  Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

    • © Press Release 2007