Dubai, UAE: Fossil, distributed by Al-Futtaim Watches & Jewellery, a member of the Al-Futtaim Group, has announced the availability of TWIST across all outlets of The Watch House in the UAE. The new collection of watches combines the high-end luxury of an authentic automatic timepiece while delivering the accuracy and reliability of a quartz movement.
With the new collection, Fossil uniquely updates the past for the present, adding a 'twist' to customers expectations of luxury, that is reflective in the new collection's tagline- What Vintage Are You?
Each men's and women's watch in the TWIST series features a meticulously crafted fully functioning automatic movement that can be viewed through a unique 'window' in the watch face. This mechanical movement powers the sweep second hand, while a battery driven quartz movement provides exacting accuracy in the hour and minute timekeeping. This revolutionary patent pending movement combination is housed in sophisticated and elegant cases that call to mind far more expensive Swiss designs.
The men's styles are sophisticated timepieces styled for timeless elegance and are available in bracelet and strap options with details like mechanical components in vivid color and neutral tone dials. A feminine take on masculine design, the women's styles are clean and elegant as evident in the brushed and shiny silver stainless steel bracelets to smooth, black leather straps. Round or rectangle cases feature mother-of-pearl dials in white, black or pale pink while the mechanical components are in gold tone, silver tone or both.
Pradeep Chandran, Brand Manger for Fossil at Al-Futtaim Watches, said, "With this new collection, Fossil has once again redefined the standards of quality and value for watches in its segment. TWIST, an exquisite collection at an affordable price, is sure to appeal to both men and women who appreciate sophisticated craftsmanship and elegance with an interesting twist."
TWIST now available at all The Watch House outlets across UAE will be retailed at prices ranging from AED 395 to AED 595.
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About The Watch House:
The Watch House was launched by Al-Futtaim Watches, a member of the Al-Futtaim Group, in 1997, and has become well known for setting high standards in innovative retailing. With ten outlets around the UAE, the chain's uniqueness springs from the fact that if offers a huge array of international watch brands to suit every taste and budget. A-one-stop destination store, The Watch House has become the best place in the country to buy a watch.
Brands available at The Watch House include Seiko, Raymond Weil, Kolber, Westar, Esprit, Fossil, Giordano, Nike, Carrera, Alba, Storm, Casio, Wenger, Hallmark, Prano, and Disney.
For further information, please contact:
Nawfal Al-Jourani
Head - Corporate Communications
Al-Futtaim Group
Tel: 04 2282 101
Fax: 04 227 9801
Mob: 050 644 9079
Email: nawfal.jourani@alfuttaim.ae
Web: www.al-futtaim.com
© Press Release 2007
