Regional win validates the work done so far
Dubai, January 27, 2010 - OMD, part of the Omnicom Media Group, announced that it has prevailed in Fonterra's regional media review. The announcement comes off the back of a competitive tender process across Asia Pacific and the Middle East, which started in Q4 2009.
Fonterra, headquartered in New Zealand, is a leading multinational dairy company that owns popular brands such as Anchor, Chesdale, Mainland and Anlene in the milk powder, cheese and butter categories. It is present in 20 countries in the Asia Pacific and the Middle East region.
"We have enjoyed a great working relationship with OMD over the last few years and feel that they still have a great amount to contribute in maintaining Fonterra's growth and success," said Amr Farghal, managing director of Fonterra MEA & CIS. "There is a constant drive to consolidate our position in the regional market and OMD's strategic vision and creativity will continue to help us work towards our goal of being the best dairy brand in the Middle East."
In the region, OMD has managed Fonterra's business for the last three years. In the review, OMD has been reconducted in all its markets.
Commenting on the work of OMD, Omair Ahmed, Marketing Manager Fonterra MEA & CIS said: "We are very satisfied with the quality of work delivered by OMD and they have always lived up to our high expectations. Their professionalism, speed and profound understanding of the region's media environment are highly commendable."
"Fonterra is a key client for OMD and we have enjoyed a close and successful relationship with them," commented Shadi Kandil, managing director for OMD UAE. "Our objective at the start of the pitch process was to justify their confidence in our ability to make a difference. We are very proud to have done so. It validates the great work done by our team at OMD on the Fonterra business over the last few years."
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About Fonterra:
Fonterra is the world's largest dairy exporter. As New Zealand's largest and truly multinational business, Fonterra trades in 140 countries. Our portfolio includes dairy ingredients, liquid and powdered milks, cultured foods and yoghurts, butter, cheese and specialty foodservices products. Our brands include Anchor, Anlene, Anmum, Fresh 'n Fruity, Mainland, Western Star, Brownes, Ski, Tip Top and Chesdale.www.fonterra.com
About OMD:
OMD is the leading global media specialist network, with a presence in over 80 countries, and the largest media specialist network in the Middle East for two years running. OMD is part of the Omnicom Media Group, a unit of the Omnicom Group, the world's largest communication group that also owns three agency networks, BBDO, DDB and TBWA. OMD employs more than 4,300 experts globally and works for 15,000 companies. The Gunn Report for Media has named OMD as the world's most awarded media agency every year since its inception in 2004. In the region, OMD won more than 35 awards since 2008, including a Silver Media Lion at this year's Cannes Festival.www.omd.com
For more information, please contact:
Mr Eric Mirabel
Business Development Director
Omnicom Media Group
Tel: +971 4 390 4235
E-mail: eric.mirabel@omnicommediagroup.com
Ms Loret Wessels
Marketing Communications Manager
Omnicom Media Group
Tel: +971 4 360 4187
E-mail: loret.wessels@omnicommediagroup.com
© Press Release 2010
